What should you look for?
First check the ingredients, allergens and any relevant warnings on the label. Only then compare dietary claims and the number of individual portions.
| What to consider |
What to check when buying |
Who it matters to |
| Allergens and cross-contamination |
Read the full ingredients list and check whether any warning about possible cross-contamination mentions the allergen that needs to be avoided. |
If I’m buying biscuits for someone with a known allergy, I don’t want to miss an ingredient or a relevant warning; allergen checks are the top priority for around 50% of consumers. |
| Gluten-free or lactose-free |
Check that the claim matches the dietary requirement and assess other allergens separately. |
If I have a gluten-related dietary requirement, I want to find a suitable product without overlooking other allergens; around 30% of consumers prioritise this targeted product choice. |
| Portions and individual wrappers |
Check how many individual wrappers there are and how many biscuits or cakes each portion contains; an online multipack may also consist of several full-size packs. |
For a lunchbox, I want to pack one portion without opening a large pack; portion size is the top priority for around 20% of consumers. |
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Frequently asked questions
Do prepacked biscuits have to list allergens?
Yes. The Netherlands Food and Consumer Product Safety Authority states that mandatory labelling covers 14 allergens. Read the full ingredients list on the current packaging and check for warnings about possible cross-contamination too.
Is a gluten-free biscuit suitable for every food allergy?
No. Gluten-free does not mean that all other allergens are absent. Albert Heijn lists egg, milk and hazelnut, among other allergens, in its gluten-free chocolate chip biscuits. So check the label against the specific allergen that needs to be avoided.
What does ‘may contain’ mean on a biscuit pack?
It is a warning about possible cross-contamination with the allergen mentioned. According to the Netherlands Food and Consumer Product Safety Authority, the warning may appear on the label as ‘May contain X’, for example. Take it into account even if X does not appear in the ingredients list.
How can I tell if a multipack contains individual lunchbox portions?
Check how many smaller units are inside the outer pack and what each one contains. According to Jumbo, Lotus Biscoff Speculoos Chocolade 3p x6 contains six packs of three biscuits, while Albert Heijn supplies its 4-pack of gluten-free chocolate chip biscuits as separate items. In both cases, check the current label before sharing out the portions.