Which choice is right for you?

Flavour-focused solo snacker

You’re looking for a distinctive combination for a little treat, such as speculoos with milk chocolate, white chocolate or crunchy biscuit pieces. Jumbo lists options like these in its Lotus Biscoff range.

On-the-go snacker looking for a clearly defined portion

You want to take a biscuit bar or biscuits with you without having to break up a large bar on the spot. Check whether your chosen option is wrapped individually or in pairs; Jumbo, for example, lists LU Time Out Naturel in two-biscuit packs.

Label checker with a nutritional goal

You want to take sugars, saturated fat, salt, fibre or protein into account. The Netherlands Nutrition Centre recommends comparing labels. As well as the nutritional values per 100 g, check the information for the amount you’ll actually eat.

What should you look for when choosing?

First decide whether flavour or a convenient portion size matters more to you. Then compare products of the same type using the label, especially if nutritional values or ingredients are key factors in your choice.

What to considerWhat to check before buyingWho it matters to
Flavour and texture Check whether you’re choosing a chocolate bar, biscuit bar or biscuits, and what filling or pieces your chosen option contains. I’m mainly looking for a flavour and texture I’ll enjoy for a little treat. An estimated 40% of consumers say this is their top priority.
Convenient portions Check the weight, number of pieces and whether they’re wrapped individually, in pairs or together. When I’m taking a snack for a break on the go, I don’t want to have to break up a large bar first. An estimated 30% of consumers prioritise a convenient portion size.
Nutritional value Compare sugars, saturated fat and salt, and, where listed, fibre and protein per 100 g and per portion eaten. If I’m choosing based on nutritional values, I want to look beyond a mention of grains or protein on the front of the pack. This is the main consideration for an estimated 20% of consumers.
Ingredients and allergens Read the ingredients list for the current product and check for relevant allergen information and warnings. If certain ingredients aren’t suitable for me, I need to be able to check before eating. An estimated 10% of consumers put this check ahead of the other selection criteria.

Common mistakes

  • Judging by the packaging or a protein claim

    Attractive packaging or a mention of grains or protein doesn’t tell you how the other nutritional values compare with those of another bar.

    Following the Netherlands Nutrition Centre’s guidance, compare the nutritional information for similar products on the same per-100 g basis. Then check the portion you plan to eat.

  • Mistaking a sharing bar for a single wrapped portion

    A 180 g chocolate bar, such as the Lotus Biscoff options listed by Jumbo, needs to be portioned differently from biscuits wrapped in pairs.

    Check the weight, number of pieces and packaging if you want to take a snack with you without having to portion it yourself.

  • Checking only the flavour name for allergens

    The ingredients can vary between biscuit, chocolate and nut options. A flavour name is no substitute for the ingredients list.

    Check the allergen information on the current packaging for the exact option you’ve chosen. If relevant to you, also take account of any warning about possible traces of allergens.

  • Assuming old product information is definitive

    Albert Heijn points out that product ingredients, nutritional values and allergy information can change.

    Use online information to help you make a choice, then check the current label before eating the product.

Brands and ranges to explore

These brands offer a range of product types. Always compare the specific option: a chocolate bar, biscuit bar and protein bar won’t necessarily meet the same need for a single portion.

Lotus Biscoff

Chocolate bars with speculoos for anyone looking for that flavour combination.

  • Jumbo lists 180 g milk chocolate, crunchy and white chocolate options.
  • These are larger bars, so decide in advance whether you want to break off a portion yourself.

LU Time Out

Biscuit bars and biscuits in a range of flavours and pack formats.

  • Jumbo lists options including Choco Chip biscuit bars and Naturel biscuits packed in pairs.
  • Not every option is an individually wrapped bar. Check the ingredients of your chosen chocolate or nut option too.

Trek

A different product category if you’re specifically looking for a protein bar with Lotus Biscoff flavour.

  • Albert Heijn lists Trek High Protein Lotus Biscoff as a 55 g product.
  • Assess a protein bar using the full nutritional information and ingredients, not just the product name.

AH

Spiced cake bars for anyone wanting to compare a biscuit bar with chocolate and biscuit options.

  • Albert Heijn lists options including a plain spiced cake bar in a pack of six.
  • Check whether your chosen option is individually wrapped and read the current label.

Sondey

A Lidl range that includes biscuits, cookies and bars.

  • Lidl also offers biscuit bars in raisin spiced cake and breakfast cake varieties.
  • Check which option you’re choosing and read its ingredients and packaging details.

Biscuit and cookie snacks at Joybuy

These products offer a variety of flavours and formats for a sweet treat, from biscuits to wafers and multi-piece packs. Not every product is an individually wrapped biscuit bar, so pay particular attention to the product type and packaging if you’re looking for a clearly defined single portion.

LU Scholiertje biscuits with milk chocolate, 150 g

LU Scholiertje biscuits with milk chocolate, 150 g

An option if you’re looking for biscuits with milk chocolate rather than a chocolate bar.

Check how many biscuits you want to take for one snack break, and read the current packaging if you need to check for relevant allergens.

View at Joybuy
Glico Pocky Cookie Bar Chocolate Flavor IN, 47 g

Glico Pocky Cookie Bar Chocolate Flavor IN, 47 g

For anyone considering a chocolate-flavoured biscuit product as an alternative to a traditional biscuit bar.

The pack weighs 47 g. Check the number of pieces and pack format if you’re looking for a single portion to take with you.

View at Joybuy
Meito Pukupukutai Chocolate Wafer, 16.5 g per pack

Meito Pukupukutai Chocolate Wafer, 16.5 g per pack

A chocolate wafer if you’d rather have a wafer than a biscuit bar.

The stated size is 16.5 g per pack. Check the current packaging if the exact portion format matters to you.

View at Joybuy
KitKat Gold Wafer Chocolate Salted Caramel Flavor, 9 pieces

KitKat Gold Wafer Chocolate Salted Caramel Flavor, 9 pieces

For anyone looking for a wafer with chocolate and salted caramel flavour and wanting to buy several pieces.

The pack contains nine pieces. Check whether they’re individually wrapped before assuming you can take one portion with you.

View at Joybuy
Meiji Strawberry Chocolate Chocorooms Biscuits, 36 g

Meiji Strawberry Chocolate Chocorooms Biscuits, 36 g

A biscuit option if you’d like to combine strawberry and chocolate flavours.

The pack weighs 36 g. Check how it’s portioned and read the label if ingredients or allergens are important to your choice.

View at Joybuy

Frequently asked questions

Is a bar with grains or protein automatically a better nutritional choice?

No. That claim alone doesn’t tell you enough about the overall nutritional value. Compare energy, sugars, saturated fat, salt and any other values that matter to you on the same basis. The Netherlands Nutrition Centre recommends using the information on the label.

How can I tell if a product is suitable for one snack break?

Check the weight, number of pieces and how they’re packaged. You can portion a large sharing bar yourself, while a pack of two biscuits offers a different, pre-portioned amount.

Where can I check for allergens in a biscuit bar?

Read the ingredients list and any warnings on the current packaging for your chosen option. The European Commission sets out the requirements for clear allergen information on prepacked foods in the EU; the flavour name alone won’t give you that information.

How should I store a chocolate biscuit?

Store it somewhere dry and away from heat. For LU Time Out milk chocolate grain biscuits, Jumbo notes that heat or sunlight can cause a white coating to appear on the chocolate. Follow the storage instructions on the packaging for your chosen option too.