Who are these options right for?

Party hosts who want to hand out treats

Mini taaitaai or figure-shaped biscuits make handy individual treats. Check that the Sinterklaas look suits the birthday party, though.

Shoppers whose choice depends on allergens

Don’t rely solely on a picture or a product page you’ve viewed before. PLUS lists wheat, rye, milk and lactose among the ingredients in taaitaai; check the ingredients and allergens on the pack you’ll actually be serving.

Birthday planners who want their own shapes

If you’d like to serve taaitaai without a set Sinterklaas theme, you can bake it yourself and choose your own cutters. The recipes from Albert Heijn Allerhande and Jumbo are a good starting point.

What should you consider when choosing?

First decide whether you want ready-made biscuits to hand out or have time to bake your own. Then choose the shape, quantity and ingredients to suit your party and guests.

What to consider What to check Who is this important to?
Quantity Check the pack weight and decide how many biscuits you want to serve alongside other treats. The weight in grams won’t tell you how many portions you need. When I’m buying for a group, I want enough taaitaai without trying to work out the number of portions from the weight. For around 31% of consumers, the quantity needed is the biggest consideration.
Appearance Check the name and shape of the biscuits: Sinterklaas figures are only suitable if you want that seasonal look. My birthday has a different theme, so I don’t want to put Sinterklaas figures on the table without realising. A suitable look is the top priority for around 23% of consumers.
Ingredients and allergens Read the ingredients list and allergen information on the pack you’ll be serving, especially if a guest has an allergy. If a guest needs to avoid certain ingredients, I want to be able to check the taaitaai I’ve chosen against its current label. For around 31% of consumers, this is their main concern.
Custom shapes Check that you have the ingredients, cutters, oven and preparation time needed to bake your own. I want to make the biscuits suit the party and can set aside time to bake them. Making your own shapes is the main priority for around 15% of consumers.

What’s easy to overlook?

  • Choosing Sinterklaas figures for a party with a different theme

    Figure-shaped taaitaai is often sold as a Sinterklaas product. That look won’t suit every birthday party.

    Check the product name and shape before you choose. If you have your own theme, consider making taaitaai yourself with suitable cutters.

  • Assuming allergen information is the same as on another pack

    Ingredients and allergen information can vary between products and may change. An older online listing is no substitute for checking the label on the biscuits you’re serving.

    Read the ingredients and allergens on the current pack. Don’t make assumptions based on another variety.

  • Confusing pack weight with the quantity you need

    The retailers mentioned offer packs weighing 250 g and 500 g, but the weight alone won’t tell you how many biscuits are right for your party.

    Decide how many you want to hand out or put on the table, then check the contents and shape of the pack you’ve chosen.

Brands and retailers to consider

Albert Heijn

Albert Heijn has a product page for Bolletje taai taai, while Allerhande also shares a recipe for making taaitaai at home.

  • You can browse a ready-made pack or use a recipe to make your own shapes.
  • Albert Heijn notes that product information may change. Check the ingredients and allergens on the pack.

Jumbo

Jumbo lists De Originele Taai Taai in a 500 g pack and Sint Taai Taai Figuurtjes in a 500 g pack. It also publishes a recipe for baking your own.

  • The products listed let you choose between a standard pack and distinctive Sinterklaas figures.
  • Check the current pack for ingredients and allergens for the variety you’ve chosen; the name or shape isn’t enough.

PLUS

PLUS lists taaitaai in 250 g and 500 g packs in its range.

  • The taaitaai listings include product details such as weight, ingredients and allergens, which you can check for each pack.
  • PLUS notes that ingredients and allergen information may change. Always refer to the current label.

ALDI

ALDI describes its 500 g Taai-taai as aniseed biscuits in figure shapes, part of its Sinterklaas range.

  • The product description makes the figure shape and pack weight clear.
  • Check the ingredients and allergens on the pack before choosing the biscuits for your guests.

Dirk

Dirk features 1 de Beste Mini taai taai in a 500 g pack in its search results.

  • The mini size is worth considering if you want to hand out individual biscuits.
  • Check the specific pack for ingredients, allergens and shape before choosing it for your party.

Taaitaai on Joybuy

Related products coming soon.

Frequently asked questions

Does seasonal packaging automatically mean taaitaai is a limited edition?

No. A Sinterklaas figure or seasonal pack doesn’t, by itself, mean the product is a limited edition. Only rely on that description for a specific product if it appears on the current packaging or product listing.

How do I check taaitaai if a guest has an allergy?

Read the ingredients and allergens on the pack of taaitaai you’ll be serving. For example, PLUS lists wheat, rye, milk and lactose in its taaitaai; don’t assume another variety or an older product page has the same ingredients.

How should I store taaitaai until the birthday?

Follow the storage instructions on the pack you’ve chosen. PLUS recommends keeping the taaitaai it describes in a cool, dry, dark place; seal an opened pack tightly.

Can I serve taaitaai after its best-before date?

For a best-before date, the Voedingscentrum advises checking, smelling and tasting a product to see if it’s still good; this is different from a use-by date. Follow the label and don’t serve the taaitaai if you can’t assess its quality.