Who are these options for?

The host looking for one larger pack

You want to share sprinkles at a birthday party without a distinct pink-and-white or blue-and-white theme. Jumbo and Albert Heijn list Feest Muisjes in a 330 g pack, alongside colour options in the same size.

The host with a chosen colour theme

You want to use sprinkles on rusks or cakes and have specifically chosen pink and white or blue and white. Joybuy also describes the blue-and-white option as a decoration for cakes and pastries.

The host who checks labels for guests

You want to check the ingredients, allergens and storage instructions for the exact pack you’ve chosen before serving. Joybuy’s product information lists wheat or gluten for specific pink and blue-and-white options.

What should you look for when choosing?

Start with the quantity and how you want to serve them. Then check that the pack information is suitable for the guests you’re serving.

What to considerWhat to check when buyingWho it matters to
Quantity to share Jumbo and Albert Heijn list 330 g options and 270 g packs of crushed sprinkles. Choose the number of packs based on your guests and how you plan to serve them. If I want to sprinkle them over several snacks, I want to work out how much I need in advance. Around 42% of consumers prioritise having enough in the pack.
Appearance Choose between Feest Muisjes and an explicitly pink-and-white or blue-and-white option. The product name alone tells you nothing about guests’ flavour preferences. For a birthday without a set colour theme, I don’t want to end up choosing pink and white or blue and white by default. A suitable presentation is the top priority for around 33% of consumers.
Label and storage Read the ingredients, allergen information, best-before date and storage instructions on the pack you’re serving. When I’m serving guests with specific dietary requirements, I need to be able to check the information for the right option. For around 25% of consumers, checking the label is their first priority when buying.

Common mistakes

  • Assuming a larger pack is a set serving size

    The 330 g label tells you how much is in the pack, not how many guests it will serve. That depends, among other things, on what you’re sprinkling them over and how much you use.

    First decide how you’ll serve the sprinkles and how many guests you’re expecting. Then choose how many packs to buy.

  • Using the label from a different colour option

    Ingredients and allergen information apply to the specific product. The Netherlands Food and Consumer Product Safety Authority states that allergens must be clearly listed on the label.

    Before serving, read the ingredients and allergen information on the pack you actually bought, especially if a guest has told you they have an allergy.

A brand to consider

De Ruijter

Jumbo and Albert Heijn list De Ruijter Feest Muisjes, colour options and crushed sprinkles. Compare the options by shape, colour and pack size, rather than assuming there’s a difference in flavour.

  • The listed Feest Muisjes and colour options come in 330 g packs.
  • The listed crushed option comes in a 270 g pack. Check that the shape and quantity suit your serving plans.

Sprinkles in pink and white or blue and white

These two colour options are suitable if you specifically want to use pink and white or blue and white on rusks or cakes. If you’re looking for a pack without this colour choice, consider the Feest Muisjes option separately.

De Ruijter Pink Muisjes, pack labelled as 330 g

De Ruijter Pink Muisjes 330 g

A pink option to consider if that colour is a deliberate choice for your birthday get-together. Before buying, check that the pack on offer is actually Pink Muisjes 330 g: this product listing also includes a conflicting reference to Fruit Sprinkles 400 g. Read the current ingredients and allergen label before serving.

Purchase link unavailable
De Ruijter Mice Blue White, 330 g

De Ruijter Mice Blue White 330 g

A blue-and-white option for a colour theme you’ve chosen deliberately; the product information also mentions using it to decorate cakes and pastries. The pack is labelled as 330 g. Joybuy lists wheat or gluten for this option. Check the label on the pack you’re serving and work out how much you need for your guests.

View at Joybuy

Frequently asked questions

Is 330 g enough for a birthday get-together?

You can’t tell from the pack size alone: the number of guests and how many sprinkles you use per snack determine how much you need. Jumbo and Albert Heijn list 330 g packs of Feest Muisjes and colour options, compared with 270 g packs of crushed sprinkles. Compare the pack sizes once you’ve decided how you’ll serve them.

Can I use sprinkles on cakes too?

Yes, Joybuy describes the blue-and-white Muisjes as a decoration for cakes and pastries. If you choose a different option, check the instructions on its own packaging.

How should I store sprinkles after opening?

Keep the pack tightly closed and follow the storage instructions for the product you bought. Joybuy advises storing the colour options described in a cool, dry place.

What should I look out for with allergens?

Check the allergen information on the exact pack you’re serving to your guests. The Netherlands Food and Consumer Product Safety Authority requires allergens to be clearly listed on the label; Joybuy’s product information for specific pink and blue-and-white sprinkles lists wheat or gluten.