Which option is right for you?

If you’re buying a gift for someone celebrating their birthday

You’re looking for a recognisable gift box with a choice of flavours, without having to put together individual products yourself. Albert Heijn and Jumbo’s gift ranges include boxes of chocolates and assortments.

If you want to share chocolate with guests

You want to put out small portions that guests can help themselves to. Individually wrapped chocolates or an assortment designed for sharing fit the bill; Albert Heijn and PLUS show examples of these types of packs.

If you need to consider allergens

You’re buying for someone with a known allergy, or for a group where allergens are a concern. Check the information on the current packaging; the Netherlands Food and Consumer Product Safety Authority highlights the importance of allergen information on the labels of prepacked products.

What should you look for when choosing?

First, decide whether you’re looking for biscuits, a gift for one person or chocolate for several guests. Then check the packaging and any ingredients that matter to your group.

A box of chocolates as a gift

When to choose it: The packaging is part of the gift for someone celebrating their birthday.

What to consider: An assortment offers a choice of flavours, but the ingredients still need to suit the recipient.

An assortment to share

When to choose it: Several guests should be able to help themselves to a small portion.

What to consider: With a mixed box, check the allergen information for each product you choose.

Kano's biscuits

When to choose them: You’re actually looking for kano's to serve as biscuits.

What to consider: The AH Roomboter kano's listed under biscuits by Albert Heijn aren’t automatically the chocolate gift you’re looking for.

What to consider What to check before buying Who it matters most to
Gift presentation Check whether it’s a gift box and what kind of chocolate it contains. I’m buying a gift for someone celebrating their birthday and want the packaging to look like a gift without needing extra wrapping. Gift presentation would be the top priority for around 40% of consumers.
Ease of sharing Check whether the contents are individually portioned and how many pieces the pack contains. If guests are helping themselves to chocolate, I want to know whether the pack is practical for sharing. Ease of sharing would be the main consideration for around 30% of consumers.
Ingredients and allergens Read the ingredients, allergen information and any warnings on the current label. When I’m buying for someone with a known allergy, I want to be able to check the ingredients in that specific box. For around 30% of consumers, this would be their first consideration.

Common mistakes

  • Mistaking kano's for a box of chocolates

    Albert Heijn lists AH Roomboter kano's under biscuits. If you’re looking for a chocolate gift, you could end up taking home a completely different type of product.

    Check the product category, name, contents and packaging before you choose.

  • Overlooking allergens in a mixed box

    A chocolate assortment can contain a range of ingredients and allergens. The Netherlands Food and Consumer Product Safety Authority stresses the importance of allergen information on the labels of prepacked products.

    If someone has a known allergy, check which information is relevant and read the label on the pack you’re planning to buy.

  • Assuming a product page means an item is available

    A Celebrations sharing pack previously listed by Jumbo is marked on its product page as no longer available online.

    Check the product’s current status with your chosen shop just before ordering or collecting it.

Brands and shops to explore

These ranges help you distinguish between biscuits, a chocolate gift and a sharing pack. The examples mentioned don’t indicate whether a specific box is available on Joybuy.

Verkade

Verkade lists chocolate and biscuits as separate product categories.

  • The chocolate catalogue includes milk, dark, white and hazelnut varieties.
  • The listing of kano's by Albert Heijn doesn’t mean it’s a Verkade box of chocolates; check the name on the packaging.

Albert Heijn

Albert Heijn has a separate category for chocolate gifts, alongside the category where AH Roomboter kano's are listed as biscuits.

  • The gift category lets you compare different types of gift packaging.
  • Check the current product information and packaging for the box you choose.

Jumbo

Jumbo has a separate chocolate gifts category with different types of packaging.

  • The category can help you tell the difference between a gift box and an assortment to share.
  • Finding a product page doesn’t mean the pack is still available online.

ALDI

ALDI lists products including a Merci assorted pack and Choceur chocolate seafood pralines.

  • These products are examples of two different types of chocolate assortment.
  • Check whether the specific product is available at the shop where you plan to buy it.

PLUS

PLUS presents a Celebrations assortment mix as a pack of chocolates to share.

  • The mix is suited to serving small portions to several guests.
  • Check the current contents and allergen information on the pack you choose.

Chocolate packs on Joybuy

These packs are suited to a chocolate gift for someone celebrating their birthday or an assortment for a party. If you’re specifically looking for kano's as biscuits, check separately that this is the product type you mean.

Tony's Chocolonely Chocolate Gift Pack 288 g

Tony's Chocolonely Chocolate Gift Pack 288 g

A chocolate gift for someone celebrating their birthday; the product description also suggests sharing it.

Pack weight: 288 g. Check the ingredients and allergens on the current packaging before buying.

View on Joybuy
Celebrations Chocolate Assorted 385 g

Celebrations Chocolate Assorted 385 g

A chocolate assortment for anyone who wants to share treats at a party.

Pack weight: 385 g. Check the number of pieces and the current label if portions and allergens are important to your choice.

View on Joybuy
Merci Petits Chocolate Collection 125 g

Merci Petits Chocolate Collection 125 g

A small chocolate treat for one recipient; check that the packaging suits the gift you want to give.

Pack weight: 125 g. Check the current flavour selection, ingredients and allergens on the packaging.

View on Joybuy
Milka Chocolate Assortment Party Pack 143 g

Milka Chocolate Assortment Party Pack 143 g

A chocolate assortment for a party; check whether the contents suit the way you plan to share it.

Pack weight: 143 g. Check the ingredients, number of pieces and allergens on the current packaging.

View on Joybuy

Frequently asked questions

Are kano's the same as a box of chocolates?

No, you can’t tell that from the name. Albert Heijn lists AH Roomboter kano's under biscuits. If you’re looking for chocolate as a birthday gift, check that the product you choose is actually described as a chocolate gift or a box of chocolates.

What should I check if guests have allergies?

Check the allergen information for the specific pack before you buy it. The Netherlands Food and Consumer Product Safety Authority says allergen information for prepacked products should be on the label; don’t rely on the product name or image alone.

Does every mixed box of chocolates contain the same allergens?

No, the ingredients vary from product to product. The Celebrations mix described by PLUS lists ingredients including milk, peanuts, wheat, barley, egg and soya; don’t use that list as a substitute for checking the label on another box.

Can I buy chocolates before the birthday?

Yes, as long as the use-by date and storage advice on the pack you choose fit your plans. Check this information before buying and store the chocolates as directed on the packaging.