Who is this choice relevant to?

Organisers of a new-baby celebration

You want to put birth sprinkles on the table without buying more than you expect to use. The pack weight and the number of portions you plan to serve can help you decide.

Anyone who wants to serve small portions in glass

You want to display the birth sprinkles without leaving your whole supply open on the table. A dry jar with a lid lets you put out one portion and top it up later; the Netherlands Nutrition Centre advises storing birth sprinkles in a dry, well-sealed container.

Anyone who checks ingredients before serving

Look beyond the colour and packaging. Albert Heijn’s product information for De Ruijter Feestmuisjes lists wheat and cereals containing gluten, so check the label on the variant you buy. Young children should be supervised when these treats are served.

What should you look for when choosing?

First decide which birth sprinkles you want to serve and how much you need. Then choose a jar to suit the portion you’ll put on the table, rather than matching the amount of sprinkles to the jar.

What to consider What to check when buying Who it matters to
Pack weight and quantity Check the pack weight and estimate how many rusks or other portions you want to make. If I’m only putting on a small celebration, I don’t want to have a large pack left over. Around 33% of consumers prioritise choosing an appropriate quantity.
Displaying them in glass Check that the jar is intended for food contact, is undamaged and has a suitable lid. For a small table, I want to display the sprinkles and keep the rest sealed between servings. Around 25% of consumers prioritise how food is served.
Colour and texture Choose between a pink or blue variant, Feestmuisjes or the finer crushed version, depending on what you want to serve. For my celebration, the colour needs to suit the occasion, or I may prefer a finer topping. This product choice matters most to around 25% of consumers.
Label and storage Read the ingredients and allergen information on the current packaging, and check the storage advice for an opened pack. If I’m serving others, I want to be able to check the ingredients and store any leftovers somewhere dry. Around 17% of consumers give these considerations top priority.

Common mistakes

  • Choosing a large pack because the jar is large

    The amount in your serving jar doesn’t need to match your whole supply. For a small portion on the table, you could end up leaving more open than you want to use.

    Decide how much you want to serve, put that amount in the jar and keep the rest well sealed.

  • Using a decorative jar for direct contact with food

    Not every decorative jar is suitable for storing food. The Netherlands Food and Consumer Product Safety Authority considers glass one of the materials where food contact is relevant.

    Check that the jar is intended for food contact, and use one that is clean, dry and undamaged.

  • Leaving birth sprinkles open for a long time

    The Netherlands Nutrition Centre advises storing birth sprinkles in a dry place and sealing an opened pack properly.

    Serve a small amount and top up the jar from your sealed supply if needed.

  • Choosing based on colour alone

    The colour tells you nothing about the ingredients in a particular pack. Albert Heijn’s information for De Ruijter Feestmuisjes lists wheat and cereals containing gluten.

    Read the current label before serving the sprinkles, and supervise young children when they’re near the treats.

Brands and retailers to consider

De Ruijter

A birth-sprinkle brand with coloured, festive and crushed varieties on the product pages of the supermarkets mentioned.

  • The different varieties let you choose between a colour to suit the occasion and a finer, crushed texture.
  • Check the ingredients and allergens on each pack. Albert Heijn’s information for Feestmuisjes lists wheat and cereals containing gluten.

Albert Heijn

A supermarket with product information for items including De Ruijter Feestmuisjes and crushed birth sprinkles.

  • Product pages include details such as pack weight and ingredients.
  • Albert Heijn notes that product information can change, so check the packaging label before serving too.

Jumbo

A supermarket whose birth-sprinkle category featured coloured and crushed De Ruijter varieties.

  • The pack weights shown make it easier to compare the quantity in each variety.
  • Before buying, check which varieties and pack weights are currently available.

PLUS

A supermarket with product pages for De Ruijter Feestmuisjes and crushed birth sprinkles.

  • The pages describe the packaging and uses of the different varieties.
  • Check the ingredients on the packaging of the variety you’re actually serving.

Birth sprinkles and glass jars at Joybuy

This selection includes coloured birth sprinkles for a celebration and glass jars in various sizes for serving or storage. Choose the quantity of sprinkles and the jar size separately.

PURECOOK Clear Round Glass Storage Jars, set of two jars

PURECOOK Clear Round Glass Storage Jars, 2 × 700 ml

For anyone who wants to keep a visible supply alongside the serving portion; check that 700 ml per jar is suitable for the quantity you need.

Set of two glass jars with clamp lids. Before cleaning, check the care instructions for both the glass jar and the fastening.

View at Joybuy
De Ruijter Mice Blue White, 330 g

De Ruijter Mice Blue White, 330 g

The blue and white variety suits a celebration where those colours feature in the decorations.

330 g pack. Check the current label for ingredients and allergens before serving the sprinkles.

View at Joybuy
De Ruijter Pink Muisjes, 330 g

De Ruijter Pink Muisjes, 330 g

A pink variety for a celebration where that colour helps decorate the table.

330 g pack. Before serving, read the ingredients and allergens on the current packaging.

View at Joybuy
Excellent Houseware Glass Storage Jar Pot, set of four

Excellent Houseware Glass Storage Jar Pot, 4 stuks, 7 × 5 cm

A set for serving small portions individually; check that the dimensions suit the amount you want to serve.

Four clear glass jars. Before putting birth sprinkles directly into them, check that they’re intended for this use and follow the cleaning instructions for the fastening.

View at Joybuy

Frequently asked questions

Which glass jar should you use to put birth sprinkles on the table?

Use an undamaged, clean and completely dry jar that’s intended for food contact. Choose a size to suit the portion you want to serve, and keep the rest sealed; there isn’t one jar size that works for every quantity.

How should you store an opened pack of birth sprinkles?

Seal the pack properly and store it somewhere dry. For opened birth sprinkles stored in these conditions, the Netherlands Nutrition Centre recommends a maximum of one year in a kitchen cupboard. Also follow the storage advice on the packaging.

What should you check if someone needs to avoid wheat or gluten?

Check the allergens on the current packaging of the birth sprinkles you’ve chosen. Albert Heijn lists wheat and cereals containing gluten for De Ruijter Feestmuisjes; don’t assume another variety has the same ingredients based on its colour.

Can young children help themselves to birth sprinkles from the jar?

Supervise them and adapt how you serve the sprinkles to suit the child, rather than leaving a jar unattended within reach. The Netherlands Nutrition Centre warns about choking on sweets, but doesn’t specify an age limit for birth sprinkles.