Who is this choice relevant to?

If you pay attention to wholegrains and fibre

You want to know whether a toast is genuinely wholemeal, then compare its fibre content. According to the Netherlands Nutrition Centre, toast can only be called wholemeal if it is made entirely from wholemeal flour; you can check the fibre content separately in the nutritional information.

If you’re making bites to serve with coffee

Choose a toast shape to suit the bites you want to serve. Van der Meulen describes its wholemeal Melba toast as a thin, crisp base, while Jos Poell suggests using Toast Wholemeal for topped bites.

If you’re serving guests with allergies

Before buying, check the ingredients and allergens in the toast you’ve chosen. The Netherlands Food and Consumer Product Safety Authority says that allergens must be clearly listed on the label of pre-packed foods.

What should you look for when buying?

First decide what toppings you want to serve, then check that the wholemeal option suits your guests’ dietary preferences and allergies.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for the wholemeal designation and compare fibre per 100 g; also consider how much you’ll serve per portion. I want to be able to tell whether my toast is wholemeal without assuming from the name how much fibre a portion contains. Around 33% of consumers prioritise wholegrains and fibre.
Shape and toppings Compare the shape and thickness of the toast with the toppings you plan to use. For small bites, I want a different base than I would for generous or moist toppings. For around 27% of consumers, how well the toast suits their planned toppings is the top priority.
Allergens Read the ingredients, listed allergens and any warnings on the packaging. If I’m serving guests with an allergy, I need to check each product individually. For around 27% of consumers, this is the top priority.
Availability Check the exact variety available in your shop or delivery area, and read the label on that pack. I want to be able to find a suitable option in time for my guests. This is the first purchasing priority for around 13% of consumers.

Common mistakes

  • Assuming dark toast is wholemeal

    A dark colour or visible seeds don’t prove that a toast is wholemeal. According to the Netherlands Nutrition Centre, toast must be made entirely from wholemeal flour to be labelled wholemeal.

    Look for the designation on the packaging, then compare the fibre content in the nutritional information.

  • Serving toast to all your guests without checking the label

    The wholemeal Melba toast described by Van der Meulen is topped with sesame seeds. This matters if one of your guests has a sesame allergy.

    Check the current label for every product, including any warnings, and keep the packaging to hand when serving.

  • Assuming every toast contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So don’t assume a product contains a particular ingredient based on its type.

    Check the ingredients list if baker’s salt matters to your choice. If the product isn’t packaged, ask the seller for information if needed.

Brands to consider

Van der Meulen

Van der Meulen presents Melba Toast Wholemeal 120 g as a thin, crisp option for small topped bites.

  • According to Van der Meulen, this variety is made from 100% wholemeal bread.
  • The manufacturer lists sesame seeds in this variety. If you have a sesame allergy, check the current label and any warnings.

Jos Poell

Jos Poell describes Toast Wholemeal as a crisp toast for topped bites, and suggests serving it with guacamole.

  • This suggested use gives you a starting point for choosing a shape to suit your planned toppings.
  • For nutritional information, ingredients and allergens, check the current packaging for the variety you’ve chosen.

ALDI

ALDI lists wholemeal toast and varieties with pumpkin and sunflower seeds on its range page.

  • The range gives you a starting point for looking for a wholemeal option.
  • Check which exact product is available in your shop and read the label on that variety.

Joybuy products

Related products will be available soon.

Frequently asked questions

When can toast be called wholemeal?

According to the Netherlands Nutrition Centre, toast can only be called wholemeal if it is made entirely from wholemeal flour. If the packaging only says that a product contains wholemeal flour, read the ingredients list to find out what that means for the product.

What should I look out for if my guests have allergies?

Check the allergens and any warnings on the label of every toast you plan to serve. In particular, look for cereals containing gluten and sesame; don’t rely on the name or appearance of a variety alone.

Does Dutch wholemeal toast always contain iodised baker’s salt?

No, don’t assume it does: according to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients list for the product you’ve chosen, or ask the seller which ingredients have been used.

When should I top thin Melba toast for serving with coffee?

For the best crisp texture, top thin Melba toast shortly before serving. If you’re using a moist topping, check that the shape you’ve chosen is suitable for the bites you want to make.