Who is this choice important for?

Christmas shoppers mindful of fibre

Whether you’re planning a Christmas breakfast, lunch or sharing platter, you’ll want to know how much fibre rye bread contains. Compare the nutritional values per 100 g so you’re comparing like with like, even when slices and portions vary in size.

Label readers with allergies or dietary restrictions

Check which cereals and allergens a variety contains, such as rye, wheat, barley or nuts. According to the Voedingscentrum, rye is a gluten-containing cereal, so regular rye bread is not suitable if you need to follow a gluten-free diet.

Households planning several Christmas meals

If you won’t finish the pack in one go, the number of slices, pack weight and storage instructions after opening all matter. Choosing the right size helps prevent leftover rye bread going to waste.

What should you check when buying?

Start with the product description and ingredients. Then compare the nutritional information per 100 g, and only after that decide which pack size and variety will suit your Christmas meals.

What to consider What to check when buying Who it matters most to
Wholegrain and fibre Read the product description and ingredients; compare fibre per 100 g. If fibre is my main reason for choosing rye bread, I want to be able to compare different packs on the same basis. This is the most important factor for around 36% of consumers.
Ingredients and allergens Check the allergen information and see which cereals and type of salt the pack contains. If I have a dietary restriction or allergy, the ingredients list needs to suit what I can eat; the type of salt listed may also matter to me. This is the first consideration for around 29% of consumers.
Taste and how you’ll use it Check the variety, the cereals listed and any ingredients such as sourdough or linseed. For breakfast or a platter of savoury toppings, I look for a variety whose ingredients suit the occasion. Around 21% of consumers prioritise this.
Packaging and storage Compare the pack weight or number of slices, and read the storage instructions for after opening. If we’re eating rye bread over several days at Christmas, I want to be able to finish the pack in line with the instructions on the packaging. This is the main consideration for around 14% of consumers.

Common mistakes

  • Judging whether it’s wholegrain by its colour

    The name or colour doesn’t tell you which cereals the bread contains. A variety may contain wheat as well as wholegrain rye; PLUS, for example, describes Brood van Soma as rye and wheat bread.

    Read the product description and ingredients before comparing fibre per 100 g across different packs.

  • Assuming rye bread is gluten-free

    Rye contains gluten. The ingredients may also include other gluten-containing cereals.

    If you need to follow a gluten-free diet, only choose a product explicitly labelled gluten-free and check the full label.

  • Assuming every pack contains iodised salt

    Labels list different types of salt. Albert Heijn’s product information lists sea salt in Smaakt rye bread, while Jumbo lists iodised salt in a Van der Meulen variety.

    If the type of salt matters to your choice, check the ingredients on the pack you’re buying.

  • Buying a large pack without planning how to store it

    Storage instructions may differ after opening from those for an unopened pack. This is especially important if you plan to serve the rye bread over several days at Christmas.

    Choose an amount that suits when you plan to eat it, and follow the instructions on the packaging.

Brands and varieties compared

The information below relates to the varieties named and their product details, not to a brand’s entire range. Check the label on the current pack when buying.

Bolletje

Frisian rye bread and a light wholegrain variety offer different labels to compare.

  • PLUS lists Bolletje Frisian rye bread as containing 100% wholegrain rye and 9,1 g of fibre per 100 g.
  • This variety’s ingredients also include wheat bran and wheat flour. Jumbo says the light wholegrain variety consulted is no longer available in its online range.

Brood van Soma

According to PLUS, the wholegrain variety combines rye, wheat and sourdough.

  • PLUS lists 5,2 g of fibre and 0,9 g of salt per 100 g, so you can compare both values on the same label basis.
  • The product description calls it rye and wheat bread. The ingredients list gluten-containing cereals and may contain hazelnuts.

Smaakt

The organic variety with linseed is an example for anyone who wants to compare ingredients as well as nutritional values.

  • Albert Heijn’s product information lists 53% wholegrain cracked rye, 5% linseed and 11 g of fibre per 100 g.
  • Albert Heijn marks this variety as no longer available in its range. The ingredients list sea salt, so don’t assume it contains iodised salt without checking the label.

Van der Meulen

A compact wholegrain variety for which Jumbo lists the nutritional values and type of salt used.

  • For this variety, Jumbo lists 10 g of fibre and 0,89 g of salt per 100 g, and includes iodised salt in the ingredients.
  • The Jumbo page consulted says this variety is no longer available in its online range.

Rye bread on Joybuy

These two rye breads are options to compare pack size and label details with your Christmas plans. Check the ingredients, nutritional information and storage instructions after opening on each pack.

TastyBasics rye bread, 9 pieces

TastyBasics rye bread, 9 pieces

The pack of 9 pieces may suit you if you’re planning individual portions for Christmas.

Before choosing, check the ingredients, fibre per 100 g and storage instructions on the packaging.

View on Joybuy
Bolletje rye bread roll, 500 g

Bolletje rye bread roll, 500 g

The 500 g pack is an option if you want to work out how much rye bread you’ll need for several meals.

Before buying, check the label for the ingredients, fibre per 100 g and storage instructions after opening.

View on Joybuy

Frequently asked questions

Is rye bread always wholegrain?

No. The product name alone doesn’t tell you which cereals have been used. Read the product description and ingredients list, then compare the fibre per 100 g.

How much fibre is there in a slice of rye bread?

It depends on the product and the size of the slice. The Voedingscentrum gives 5,7 g of fibre for a thick 70 g slice of rye bread; to compare brands, use the per-100 g figure on their labels.

Is wholegrain rye bread gluten-free?

No, regular wholegrain rye bread isn’t gluten-free: according to the Voedingscentrum, rye is a gluten-containing cereal. If you need to follow a gluten-free diet, check that the product you choose is explicitly labelled gluten-free.

Does all rye bread contain iodised salt?

Don’t assume it does. Product labels may list different types of salt; check the ingredients on the specific pack if this matters to your choice.

How should I store rye bread after opening?

Follow the instructions on the packaging of the product you choose. If you’re buying bread for several meals over Christmas, check how it should be stored after opening before you buy, and choose a suitable pack size.