Which option is right for you?

Home workers who like generous fillings

You want a roll that’s easy to fill and hold. Compare the size of each roll and look at its texture; a description such as ‘rustic’ doesn’t tell you how sturdy it is.

Home workers comparing fibre content

Don’t choose based only on the colour or name of the roll. Check the ingredients and the fibre content per 100 g. The options described by PLUS vary in these values between white and multigrain rolls.

Home workers planning lunch supplies

You want to have rolls ready for several working days. Check whether baking or defrosting fits into your lunch break, and follow the storage instructions on your chosen pack.

What should you look for when choosing?

First, decide what matters most for your work-from-home lunch: a roll for generous fillings, fibre content, quick preparation or supplies for several days. Then compare the information for the specific roll you’re considering.

What to consider What to check Who it matters to
Generous fillings Check the size and weight of each roll. Don’t rely only on words such as ‘rustic’ or ‘thick cut’. With generous or moist fillings, I want a roll that’s easy to fill and hold. Around 36% of consumers prioritise a roll that can support its filling.
Fibre Check the proportion of wholemeal flour in the ingredients and the fibre content per 100 g. PLUS lists 7 g for its multigrain option and 2.7 g for its white option. If fibre determines my lunch choice, I want to know what my chosen option contains. For around 29% of consumers, fibre is the top priority.
Preparation time Check the preparation method and time on the pack. A fresh roll doesn’t need to be baked at home. My lunch break is short, and I don’t want to have to plan time for baking. For around 21% of consumers, being ready to eat straight away comes before other preferences.
Keeping a supply Compare the number of rolls per pack and the storage instructions. Jumbo also provides instructions for its frozen rolls once defrosted. I want to plan rolls for several working days without having to prepare too many at once. For around 14% of consumers, convenience when keeping a supply is the most important factor.

Common mistakes

  • Assuming ‘multigrain’ tells you the nutritional value

    The name alone doesn’t tell you how much wholemeal flour or fibre a roll contains. PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g for its multigrain rolls; its white rolls contain 2.7 g of fibre per 100 g.

    Compare the ingredients list and nutritional information for the specific options, ideally using the same basis of per 100 g.

  • Forgetting to factor baking into a short lunch break

    A bake-at-home roll needs to be prepared before you can have lunch. That matters if you’re short on time or don’t want to use a suitable oven or air fryer.

    Choose a fresh roll if you want to eat straight away. If you opt for a bake-at-home version, check the instructions on the pack beforehand.

  • Assuming every roll contains iodised salt

    Albert Heijn lists iodised salt in its white roll. That information doesn’t tell you what’s in another option.

    If the type of salt used matters to you, check the ingredients list for the roll you’re buying.

  • Overlooking allergen information for loose rolls

    With an unwrapped roll, the information may not be available on a pack you can take away with you. According to the Netherlands Food and Consumer Product Safety Authority, retailers must inform customers about allergens in unpackaged food.

    Check the allergen information near the product before buying, or ask a member of staff. Don’t try to work out the ingredients from the colour or product name.

Brands and their roll options

Albert Heijn

Albert Heijn describes a white wheat roll that’s ready to eat, weighing 70 g each.

  • For this option, the product information lists iodised salt, 2.8 g of fibre and 1.08 g of salt per 100 g.
  • These values don’t automatically apply to other Albert Heijn rolls; check the latest product information.

Jumbo

Jumbo’s range includes white, multi-seed and frozen rolls.

  • The different product types let you choose between a roll that’s ready to eat and one you can store and prepare later.
  • According to the product information, Jumbo White Frozen Rolls must not be refrozen after defrosting and should be prepared and eaten within 24 hours.

Lidl

Lidl describes its loose white roll as a white wheat roll.

  • It’s a single roll, ideal if you want to choose just one.
  • Lidl says this option is only available in store; check the current ingredients and allergen information there.

Aldi

ALDI Netherlands describes a loose white roll and a bakery range with rolls that are ready to eat or can be baked at home.

  • Choose the type of product based on when you want to eat or bake it.
  • Check which roll options are available in store; a general description of the range doesn’t tell you which rolls are on sale at any given time.

PLUS

PLUS provides product information for white and multigrain bake-at-home rolls.

  • The multigrain option described contains 56% wholemeal wheat flour and lists 7 g of fibre per 100 g; the white option lists 2.7 g per 100 g.
  • Check the preparation instructions and allergen information for each option. The values given apply only to the specific products described.

Dirk

Dirk lists loose white and brown rolls weighing 80 g, as well as a pack of four rustic multigrain bake-at-home rolls weighing 300 g in total.

  • The choice between individual rolls and a pack of four makes it easier to plan your lunches.
  • The description ‘rustic’ isn’t a measurable indication of how well a roll will hold generous fillings.

Rolls at Joybuy

Related products coming soon.

Frequently asked questions

What does ‘thick cut’ mean for a roll?

Don’t use ‘thick cut’ as a measure of a roll’s size or sturdiness. If you’re looking for a roll for generous fillings, compare its weight and shape, and check the product description before buying.

Where can I find the allergen information for a loose roll?

Check the information near the product before buying, or ask a member of staff. According to the Netherlands Food and Consumer Product Safety Authority, retailers must inform customers about allergens in unpackaged food. For a prepacked roll, check the label.

How should I store rolls for several days of working from home?

For an unopened pack, follow the date and storage instructions on the product. The Netherlands Nutrition Centre recommends keeping opened bake-at-home rolls in the fridge for 2–4 days or in the freezer for 1–3 months. Jumbo says its frozen rolls must not be refrozen after defrosting and should be prepared and eaten within 24 hours.