Who should bear these points in mind?

Anyone serving bread straight away with their soup

If you want to serve bread alongside pea soup without slicing it first, check that the packaging specifically says ‘sliced’. Also compare half and whole loaves with the number of people eating and how much bread you plan to use afterwards.

Anyone specifically looking for wholemeal bread

According to the Voedingscentrum, ‘wholemeal’ means that bread is made from 100% wholemeal flour. If that’s what you’re after, look for the word ‘wholemeal’ rather than just ‘multigrain’.

Anyone checking ingredients and allergens

Check the latest ingredient and allergen information for the specific variety. Multigrain breads can differ in the grains and seeds they contain, whether they include gluten and how much salt they have; the type of bread alone won’t tell you.

What should you look for when choosing?

When choosing multigrain bread to go with pea soup, decide what matters most to you: convenience and quantity, bread that’s specifically labelled wholemeal, or checking the ingredients and information on the label.

What to considerWhat to check when buyingWho is this important to?
Slice and quantity Check whether the bread is sliced, what type of slice is offered, and whether a half or whole loaf is right for your meal. I want to serve the bread straight away with my pea soup, without having to slice it or ending up with lots left over. For around 42% of consumers, this convenience comes first.
Wholemeal and fibre Look for the word ‘wholemeal’ and compare fibre using the same unit, such as per 100 g. If the ingredients matter more to me than the type of slice, I want to know whether the bread is wholemeal and how much fibre it contains. Around 33% of consumers prioritise this.
Ingredients and labelling Read the latest ingredient and allergen list and compare salt per 100 g; check for a gluten-free label if you need one. Before buying, I want to know which ingredients and allergens are in this particular bread, even if it’s less convenient to serve. Around 25% of consumers prioritise these checks.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    According to the Voedingscentrum, multigrain bread contains at least three types of grain, while ‘wholemeal’ means that the bread is made from 100% wholemeal flour. So one term doesn’t mean the other.

    If wholemeal is important to you, look for the word ‘wholemeal’ on the packaging, then compare the nutritional information for each variety.

  • Assuming the allergens or salt content will be the same

    The ingredients in multigrain bread vary from product to product. A product name won’t tell you which allergens it contains or how much salt it has.

    Check the ingredient and allergen list for the bread you’ve chosen and compare salt levels per 100 g.

  • Buying a whole loaf for one meal of soup

    If you only need bread with your pea soup, a whole loaf may be more than you’ll use with that meal.

    Consider buying half a loaf or plan when you’ll eat the rest; follow the storage instructions on the packaging.

  • Assuming an old product page means it’s still available

    Availability can vary between shops. For example, PLUS says that one of its multigrain breads isn’t available at every PLUS store.

    Check your chosen store or delivery location and the latest product information before completing your shop.

Brands to compare

Albert Heijn

At Albert Heijn, you can look for products such as AH Liefde & Passie sliced multigrain bread.

  • The product information includes a sliced multigrain variety.
  • Albert Heijn says that ingredients, nutritional values and allergy information may change, so check the latest packaging.

Jumbo

Jumbo has an online multigrain bread category and shows product information for each variety.

  • You can check ingredients, allergens and nutritional values for individual products.
  • A product page doesn’t guarantee that the variety is still in your chosen store’s range, so check its current status.

Lidl

Lidl lists multigrain bread and provides an ingredients and allergens overview for freshly baked bread.

  • The overview helps you check the ingredients in freshly baked bread.
  • Check the type of slice and the latest product information for the bread in store.

ALDI

ALDI describes a pre-sliced premium artisan-style multigrain loaf and a half loaf of farmhouse wholemeal multigrain bread.

  • These varieties give you a basis for comparing slice type and loaf size.
  • ‘Pre-sliced’ doesn’t specify a set slice thickness, so check the bread or packaging if thickness matters to you.

PLUS

PLUS has an online multigrain bread category and provides product information for individual varieties.

  • Selected products include information such as ingredients and nutritional values.
  • Availability can vary between PLUS stores, so check your chosen shop.

Dirk

Dirk lists multigrain bread in its bread category, including a separate half loaf of multigrain bread.

  • A half loaf is worth considering if you’re buying bread for one meal of soup.
  • Check whether your chosen variety is sliced and what type of slice it has.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Voedingscentrum, ‘multigrain’ means that a loaf contains at least three types of grain, while ‘wholemeal’ means it’s made from 100% wholemeal flour. So look specifically for the latter on the packaging.

How do I choose a slice that goes well with pea soup?

First decide whether you want pre-sliced bread and how much you need. Check the actual slice on the packaging or the bread itself: ‘medium sliced’ isn’t a standard size you can rely on for every variety.

Can I tell which allergens are in multigrain bread from its name?

No. Ingredients and allergens vary from product to product. For example, a multigrain bread listed by Jumbo contains wheat, rye, barley, oats, lupin and sesame, among other ingredients. Always read the latest allergen information for the variety you choose.

How can I check whether bread contains baker’s salt?

Read the ingredients list for the specific loaf and look for ‘baker’s salt’ or ‘iodised salt’. Don’t rely on the word ‘multigrain’ to tell you which type of salt has been used.