If fibre is your priority
You want to be able to see how much fibre a breakfast product contains when doing your weekly shop. Compare the nutritional information per 100 g and check which grains are listed in the ingredients.
Who are these options for?
Households shopping for the week
You want to buy enough muesli for several breakfasts without choosing a pack that doesn’t suit how you use it. Check the pack size and storage instructions.
If you like to alternate between crunchy and hot breakfasts
You’re also looking for a style of breakfast you’ll enjoy. Quaker describes Cruesli as a toasted grain mix, while the Brinta option described by Albert Heijn is a hot cereal breakfast. These are different options from regular muesli.
What should you look for when choosing?
Before doing your weekly shop, decide whether fibre content, a practical store-cupboard supply, or the ingredients and style of breakfast matter most to you. Then compare the labels of products that meet your needs.
| What to consider | What to check when buying | Who it matters most to |
|---|---|---|
| Fibre and wholegrains | Compare fibre per 100 g and check which grains are listed in the ingredients. Also look at the nutritional information per portion if you want to know what’s in your bowl. | If fibre is my first priority, I want to compare a clear figure rather than relying on the front of the pack. Around 50% of consumers put this consideration first. |
| Enough for several breakfasts | Check the pack size and storage instructions to make sure the quantity suits how much you’ll use during the week. | I buy enough for several breakfasts at once and want a pack I expect to finish and can store properly. For around 30% of consumers, having a practical supply is the most important consideration. |
| Ingredients and style of breakfast | Read the current ingredients and allergen information. Also decide whether you want cold muesli, a crunchy mix or a hot cereal breakfast. | If I need to avoid certain ingredients or prefer a hot breakfast, that determines which products I’ll consider in the first place. This is the main consideration for around 20% of consumers. |
Common mistakes
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Treating a fibre claim as a complete product comparison
A fibre claim doesn’t tell you which ingredients or allergens a product contains, or how much you typically eat at breakfast.
Compare the nutritional information per 100 g with the ingredients list, then consider your usual portion.
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Choosing a large pack without considering how you’ll use it
A pack for several breakfasts is only practical if the quantity suits your household and you can store the product as instructed on the label.
Compare the pack size with how much you expect to use, and check how to reseal and store the pack once opened.
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Buying a nut and seed mix without reading the label
Jumbo’s Muesli Nuts and Seeds contains, among other ingredients, almonds, cashews and hazelnuts. Another muesli may have a different recipe.
Check the allergen information on the pack every time you buy it, even if you’ve bought the product before.
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Treating Brinta as the same type of product as muesli
The Brinta option described is served hot and contains wholegrain wheat. If you’re looking for a cold bowl of muesli, it’s a different choice in terms of preparation and texture.
Decide which style of breakfast you want first, then compare the nutritional information for the relevant products.
Brands to consider
These product ranges show the kinds of muesli and cereal breakfasts you can compare; a brand name alone doesn’t tell you the nutritional value of every option.
Albert Heijn
AH Wholegrain Muesli Natural is a simple wholegrain muesli in a 1 kg pack.
- Albert Heijn lists 9.5 g of fibre per 100 g for this option.
- This muesli contains cereals containing gluten; also check the current information about other possible allergens.
Jumbo
Jumbo offers both simple muesli and a nut and seed option for those looking for a different mix.
- Jumbo describes its Muesli Nuts and Seeds as a mix containing, among other ingredients, almonds, cashews and hazelnuts.
- These nuts are an important consideration if you need to avoid them.
Brinta
The Brinta option described by Albert Heijn is a hot wholegrain cereal breakfast, not muesli.
- This option is listed as containing 10 g of fibre per 100 g.
- It needs to be prepared and contains wheat and cereals containing gluten.
Quaker Cruesli
Quaker describes Cruesli as a toasted wholegrain mix made with oats.
- Its crunchy texture is different from regular muesli.
- Check the label of the specific option for fibre, sugars and ingredients; the product type alone won’t tell you this.
ALDI / Golden Bridge
ALDI describes Golden Bridge Wholegrain Muesli as available with nuts or fruit, seeds and kernels, in a 1 kg pack.
- The pack size is worth considering if you’re buying enough for several breakfasts at once.
- Check the label of your chosen option to compare fibre per 100 g and allergens.
Lidl
Lidl’s in-store range includes options such as fruit muesli and crunchy muesli.
- You can compare different types of muesli while doing your shopping.
- If you’re choosing based on fibre, compare the nutritional information per 100 g on the pack of the option you’re considering.
Crunchy muesli on Joybuy
These Quaker Cruesli products are for anyone looking for a crunchy breakfast. Choose from the range based on flavour, pack size and the ingredients that matter to you. To compare fibre content, always check the nutritional information on the pack.
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Quaker Cruesli Choco Zero Sugar, 400 g
A crunchy chocolate-flavoured option if you’re stocking up on Cruesli for several breakfasts.
Pack size: 400 g. Check the nutritional information per 100 g and the current allergen information on the pack.
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Quaker Cruesli Zero Sugar Added Strawberry & Peach, 400 g
A crunchy fruit option if you fancy strawberry and peach in your breakfast.
Pack size: 400 g. Check the nutritional information per 100 g and the allergen information on the pack.
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Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon, 400 g
A crunchy option with apple, pecans and cinnamon if that’s a combination you enjoy.
Pack size: 400 g. Check that pecans are suitable for you, and read the pack for other allergens and nutritional information.
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Quaker Zs Cruesli Raisin & Hazelnut
A crunchy option with raisins and hazelnuts if you’d like those ingredients in your weekly supply.
Check the pack size before buying: the product title and additional product information list different quantities. Also check the current allergen information.
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Quaker Cruesli 4 Nuts, 450 g
A crunchy nut option if you like a variety of nuts in your muesli.
Pack size: 450 g. The listed ingredients include sugar and honey; also check the current allergen information and nutritional details.
Frequently asked questions
Is wholegrain muesli automatically a better choice than crunchy muesli?
No, the product type alone doesn’t determine that. If fibre is your priority, compare the amount per 100 g in the specific options. Also consider the ingredients, allergens and texture you’re looking for.
Can I choose this muesli if I need to avoid gluten?
Don’t rely on the product name alone: check the label of each option. The AH Wholegrain Muesli Natural described here contains cereals containing gluten, and the Brinta option mentioned contains wheat. Don’t assume other products are suitable based on this information.
How should I store a large pack of muesli?
Follow the storage instructions on the pack and seal it well after use. For the wholegrain muesli described here, Albert Heijn recommends storing it in a cool, dark and dry place; check the label of any other product.
Should I read the label again if I’m buying the same muesli?
Yes. Check the ingredients, nutritional information and allergens again, especially if they affect your choice. Albert Heijn warns that the product information for the muesli described may change.