If you’re serving a selection of fillings
You’re looking for rolls that work with several parts of your dinner. If you’re choosing part-baked rolls, you’ll also want to know how much oven space and time you’ll need just before serving.
Who is this choice important for?
If you’re considering grain types and fibre
You want to compare white, wholemeal and multigrain rolls. Check the ingredients and nutritional information per 100 g rather than relying on the name or picture alone.
If you need to consider ingredients or allergens
You’ll want to check whether your chosen rolls are suitable for your guests. Read the latest ingredients and allergen information for that specific variety.
What should you look for when buying?
First decide which type of roll you want to serve and how you’ll get them onto the table on time. Then compare the number of rolls in each pack and check the ingredients for the people joining you.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Versatility at the table | Compare the type of roll and count how many are in each pack. | If I’m serving several types of filling, I want to choose rolls that suit my menu. This is the top priority for roughly 40% of consumers. |
| Grain type and fibre | Check which types of flour are used and compare the fibre content per 100 g. | For my dinner, I want to make an informed choice between white, wholemeal and multigrain rolls. Grain type and fibre are the main consideration for around 30% of consumers. |
| Ingredients and allergens | Check the latest information for your chosen variety, including if the packaging or recipe has changed. | If a guest needs to avoid certain ingredients, I want to know what’s in the rolls before I buy them. This check is the top priority for around 20% of consumers. |
| Preparation and storage | Check the preparation instructions and storage information, and make sure the number of rolls suits your party. | With a full oven during dinner, I want to be able to plan when to bake and serve the rolls without making too many. This planning matters most to around 10% of consumers. |
Common mistakes
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Assuming ‘medium sliced’ tells you the size of the rolls
Those words don’t tell you how many rolls you’ll get or whether they’ve already been cut open. A product photo may not make that clear either.
Check the number of rolls and, if necessary, ask whether they’ve been sliced before choosing them for dinner.
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Confusing multigrain with gluten-free
The multigrain rolls described by PLUS contain ingredients including wheat and rye. So ‘multigrain’ doesn’t mean a roll is suitable for a guest who needs to avoid gluten.
Ask your guests about any relevant dietary requirements and read the latest ingredients and allergen information for the product you’re actually buying.
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Treating online product information as definitive
Choosing based only on an online description may leave important questions about the pack you’ve selected unanswered. Lidl refers customers to the packaging for the ingredients in its food products.
Check the label on your chosen rolls, especially if ingredients or allergens are important to your decision.
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Baking all your part-baked rolls well in advance
If you want crisp rolls when you serve them, time the baking to fit in with the rest of your dinner. Preparation instructions can vary from product to product.
Read the packaging and plan how many rolls to bake for each serving. Follow the storage advice for any rolls you don’t use; according to the Voedingscentrum, bread gets drier the longer it stays in the freezer.
Relevant brands to consider
Albert Heijn
Albert Heijn lists white and wholemeal rolls in its range.
- You can consider these two types of roll as separate product options.
- Before dinner, check the quantity, ingredients and preparation information for the variety you choose.
PLUS
PLUS describes white and multigrain part-baked rolls in 300 g packs.
- The product information helps you compare ingredients and preparation. For its white variety, PLUS recommends 8–10 minutes in a preheated oven at 220 °C.
- Check the latest packaging too if the ingredients or allergens are important to your choice.
Dirk
Dirk lists a pack of four white part-baked rolls, as well as an individual white roll.
- With the four-roll pack, you can work out how many you’ll need for your party.
- Check the packaging for the ingredients and allergens in the variety you choose.
Lidl
Lidl describes bread baked in its stores.
- Bread baked in store is an option if you don’t want to plan a baking time at home.
- Check the ingredients and allergens for the product you choose; Lidl refers customers to the packaging for this information.
Rolls on Joybuy
These white rustic rolls are an option if you’re looking for rolls for dinner and want to be able to count them in advance. Check the packaging for preparation instructions and to see whether the rolls have already been cut open.
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g'woon white rustic rolls, 4 pieces
For dinner with several guests, you can count on four rolls per pack. Before buying, check the packaging for preparation instructions, ingredients and whether the rolls have been sliced.
Frequently asked questions
How long does it take to bake part-baked rolls?
For PLUS’s white part-baked rolls, PLUS recommends 8–10 minutes in a preheated oven at 220 °C. For other rolls, follow the preparation instructions on their packaging. If you’re baking several batches, allow for the oven space you have available.
Are multigrain rolls gluten-free?
No. The name doesn’t mean a roll is gluten-free: the multigrain variety described by PLUS contains wheat and rye. If a guest needs to avoid gluten, check the gluten-free labelling and the packaging for the specific product.
Does every Dutch roll contain iodised baker’s salt?
Don’t assume so. PLUS lists iodised salt in the rolls it describes, but you’ll need to check the ingredients list on the latest packaging for the rolls you choose.
Can I buy rolls in advance and store any leftovers?
Yes. Plan your purchase around the date and storage advice on the packaging. According to the Voedingscentrum, you can freeze bread, but it gets drier the longer it stays in the freezer.