Who is this choice relevant to?

Adults choosing by cocoa content

If you’re looking for an option with a clearly higher cocoa percentage, the word ‘dark’ on its own doesn’t tell you enough. Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52% cocoa solids.

People organising a larger Easter celebration

If you’re using chocolate sprinkles on several slices of bread or as a topping, the net weight will help you work out how much you need. The packs mentioned range from 200 g for De Ruijter Intens Puur to 600 g for Kiekeboe and Mister Choc varieties.

Shoppers who need to check allergens

If you’re buying for someone else, read the ingredients and allergen information on the pack you purchase. Product information for De Ruijter Intens Puur and Venz Puur, among others, lists milk and soya; warnings about possible traces may vary between products.

What should you look for when choosing?

First decide whether a stated cocoa percentage, a suitable pack size or allergen information matters most for your Easter treats. Then compare the exact product, as the word ‘dark’ alone doesn’t specify a cocoa percentage.

What to consider What to check when buying Who is this most important for?
Cocoa content Compare the stated minimum percentage of cocoa solids for the exact variety. If you want to choose an option for adults with a demonstrably higher cocoa percentage, ‘dark’ isn’t specific enough. For around 42% of consumers, the stated percentage comes first.
Pack size Check the net weight and decide whether you’ll use the chocolate sprinkles on bread, as a topping or both. If you’re preparing several treats, you’ll want to work out in advance how many packs you need. Around 33% of consumers give the quantity they need the highest priority.
Allergens Read the ingredients and allergen information on the pack you purchase, including any warnings about possible traces. If you’re buying for someone with a relevant allergy or intolerance, the current label should guide your choice. This check comes first for around 25% of consumers.

Common mistakes

  • Assuming all dark chocolate sprinkles have the same cocoa content

    Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52% cocoa solids; Jumbo states that both Venz Puur and Jumbo XXL Puur contain at least 32%. The product description ‘dark’ doesn’t make this difference clear.

    Check the minimum percentage on the packaging of the variety you want to buy, rather than relying on the category name.

  • Choosing a variety without checking the pack size

    According to Albert Heijn, a pack of De Ruijter Intens Puur contains 200 g; ALDI and Lidl each list a 600 g pack for Kiekeboe Hagelslag Puur and Mister Choc Hagelslag Puur respectively. This difference matters if you’re using chocolate sprinkles in several ways.

    First decide what you’ll use the chocolate sprinkles for, then compare the net weight of the packs.

  • Relying only on a product page for allergen information

    Ingredients and warnings can change. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly stated on the label of prepacked foods.

    Check the label on the pack you buy before serving the chocolate sprinkles.

  • Assuming a product is available everywhere

    Lidl describes Mister Choc Hagelslag Puur as an in-store product. A product listing alone doesn’t tell you whether it’s available when you shop.

    Check that the exact variety is available before planning your Easter shopping.

Brands to compare

Among these brands, the dark varieties mentioned mainly differ in their stated cocoa content and pack size. So compare the specific product, not just the brand.

De Ruijter

Albert Heijn lists both 390 g packs of Chocoladehagel Puur and 200 g packs of Specials Intens Puur.

  • Specials Intens Puur states that it contains at least 52% cocoa solids.
  • Product information for the varieties mentioned lists milk and soya; check the label on the pack you choose.

Venz

Jumbo lists Venz Puur Chocolade Hagelslag in a 400 g pack.

  • The stated minimum of 32% cocoa solids makes it possible to compare with other varieties.
  • Product information lists milk and soya and warns that lactose may be present.

Jumbo

Jumbo Chocolade Hagel XXL Puur is a 380 g own-brand variety.

  • The product page states that it contains at least 32% cocoa solids.
  • Product information warns that milk may be present.

Kiekeboe

ALDI lists Kiekeboe Hagelslag Puur in a 600 g pack.

  • The larger pack is worth comparing if you’re planning several portions; ALDI mentions Rainforest Alliance cocoa.
  • If you’re choosing based on cocoa content or allergens, check the information on the packaging.

Mister Choc

Lidl lists Mister Choc Hagelslag Puur as a 600 g pack available in store only.

  • The pack size is worth considering if you need chocolate sprinkles for several treats.
  • Check the cocoa content and allergen information on the pack in store.

Dark chocolate sprinkles for your Easter treats

These Joybuy products are dark chocolate sprinkles in 400 g and 390 g packs, suitable for bread or toppings. If you specifically want to choose a product with a higher cocoa percentage, check the packaging of the exact product.

g'woon dark chocolate sprinkles 400 g

g'woon dark chocolate sprinkles 400 g

An option for bread or as a topping when you need chocolate sprinkles for several portions. Work out how much you need in advance and check the information on the pack you purchase for allergen details.

View on Joybuy
De Ruijter dark chocolate sprinkles 390 g

De Ruijter Chocoladehagel Puur 390 g

An option for bread or toppings at an Easter celebration. If you’re choosing based on cocoa content, check the percentage on this pack; also check the information about milk and soya.

View on Joybuy

Frequently asked questions

Which of the dark chocolate sprinkles mentioned has the highest stated cocoa percentage?

According to Albert Heijn, De Ruijter Specials Hagelslag Intens Puur contains at least 52% cocoa solids. Jumbo states that both Venz Puur and Jumbo Chocolade Hagel XXL Puur contain at least 32%; check the label of the exact variety you buy.

Can I serve dark chocolate sprinkles to someone who avoids milk or soya?

Don’t assume that dark chocolate sprinkles are free from milk or soya. Product information for both De Ruijter Intens Puur and Venz Puur lists these allergens; before serving, read the ingredients and warnings on the pack you purchase.

How should I store chocolate sprinkles after the Easter egg hunt?

Store De Ruijter Intens Puur, Venz Puur and Jumbo XXL Puur in a cool, dry place, as stated in their product information. Also check the best-before date and any additional storage instructions on your pack.

Where can I find allergen information on prepacked food?

Check the label, especially the ingredients list. The Netherlands Food and Consumer Product Safety Authority states that the mandatory declaration covers 14 allergens and that allergens must be clearly distinguishable in the ingredients list.