What should you look for when choosing?
First decide whether seeds, nutritional information or baking them at home matters most to you. Then compare the packaging of the croissants you’re considering for breakfast.
| What to consider |
What to check before buying |
Who it matters to |
| Seeds and texture |
Check which seeds are listed in the ingredients and read the allergen information. |
I mainly want a seeded croissant to go with sweet toppings, rather than relying on the picture alone. For around 40% of consumers, that seeded texture comes first. |
| Fibre and nutritional value |
Compare fibre, saturated fat and salt per 100 g and per serving; check the serving weight. |
If fibre is my main reason for choosing, I want to be able to compare the nutritional information and consider wholemeal bread too. This is the main consideration for around 30% of consumers. |
| Sweet toppings and preparation |
Check whether the product is ready to eat or needs baking, and see how many are included. |
For a planned breakfast, I want to serve warm croissants that I can fill with something sweet, even if that means preparing them in advance. Around 30% of consumers give this top priority. |
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Frequently asked questions
Is a multiseed croissant automatically wholemeal or high in fibre?
No. The word ‘multiseed’ doesn’t confirm that the dough is wholemeal or tell you how much fibre the croissant contains. Compare the ingredients and the fibre per 100 g and per serving. For reference, the Netherlands Nutrition Centre gives 1.1 g of fibre for an average 45 g croissant.
Which allergens should I check in a seeded croissant?
Check the allergen information for the specific croissant, not just the seeds you can see. The Netherlands Food and Consumer Product Safety Authority lists sesame seeds, cereals containing gluten, milk, eggs and nuts, among others, as allergens that consumers must be informed about; which of these are present depends on the product.
Does every croissant in the Netherlands contain added iodine?
You can’t tell from the type of product. Check the ingredients of the croissant you want to buy, or ask the seller whether baker’s salt has been used.
When should I choose ready-to-bake dough instead of a ready-made croissant?
Choose ready-to-bake dough if you want to prepare warm croissants for a planned breakfast and add a sweet filling yourself. Albert Heijn describes Danerolles Croissants Large as dough for six croissants; remember to allow the necessary preparation time.