Choose a white roll if you want a neutral base for a burger or another flavourful filling. Choose a multigrain or sourdough roll if you want the bread itself to bring more flavour and texture. Whichever you choose, check the ingredients, allergens and baking instructions on the specific pack: a rustic name doesn’t tell you how much wholemeal flour it contains.
With burgers, grilled vegetables, cheese or rich sauces, you may want the roll itself to bring some flavour and texture too. In that case, compare rustic multigrain and sourdough options, but check the ingredients and preparation instructions for each product.
If you want the filling to take centre stage, a white roll is an obvious choice. For bake-at-home rolls, check the instructions if you want to serve them with a crisp crust.
Are fibre, iodised salt or allergens important to your choice? Check the nutrition information and ingredients for the option you choose. Terms such as ‘sourdough’ and ‘multigrain’ are no substitute for checking the label.
First decide what you want the roll to bring to your barbecue meal. Then compare the ingredients and serving options of the varieties that fit the bill.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Texture and grain flavour | Check whether your chosen variety contains sourdough, wholemeal flour or seeds; don’t rely on the word ‘rustic’ in the name alone. | With generous fillings, I want the roll itself to add flavour and bite too. For around 31% of consumers, that combination comes first. |
| Neutral flavour | Compare the ingredients in white and multigrain varieties, and choose the type of roll you want to serve with your filling. | With a strongly flavoured burger or sausage, I mainly want to taste the filling. A neutral base is the top priority for around 31% of consumers. |
| Ingredients and allergens | Read the allergen information, compare fibre per 100 g and, if needed, look for ‘iodised salt’ or ‘baker’s salt’. | If the ingredients determine my choice, I want to know what’s in this variety before I buy it. Around 23% of consumers put this check first. |
| Pack size and serving time | Check how many rolls are in the pack, whether they’re already baked and how the pack says to prepare them. | When I’m catering for a group, I want to serve enough rolls on time without forgetting to bake them first. That’s the main concern for around 15% of consumers. |
The name ‘multigrain’ doesn’t tell you what proportion of the flour is wholemeal. For example, the Korenlanders multigrain sourdough rolls described by PLUS contain 34% wholemeal wheat flour.
Read the ingredients list and compare the fibre per 100 g if that matters to your choice.
According to the Voedingscentrum, bread doesn’t have to be made with baker’s salt. So even if a variety is labelled organic or artisan, the product name doesn’t tell you which salt has been used.
Look for ‘iodised salt’ or ‘baker’s salt’ on the pack if you want to take this into account when choosing.
Bake-at-home rolls still need to be prepared, and the recommended time and method can vary between varieties. This matters if you want to serve the rolls at the same time as the fillings.
Check the oven or air fryer instructions on the pack in advance and plan your baking accordingly.
Lidl says its fresh bread range can vary from store to store. So a particular variety listed on a range page may not necessarily be available at your local store.
Check the range at your chosen store before planning the rolls for your barbecue.
A range where you can compare white and brown bake-at-home rolls with other types of bread.
A range that includes rolls as well as separate sourdough and frozen bread options.
Worth considering if you want to compare a specific multigrain sourdough roll with a white roll.
A range of white and rustic bake-at-home rolls for anyone looking to compare different types of bread.
An option if you’re considering a white roll from the in-store range.
An option if you’re looking for a simple white roll sold individually.
No. Check the ingredients of the specific variety rather than relying on the word ‘rustic’. PLUS says its Korenlanders multigrain sourdough rolls contain 10% sourdough and 34% wholemeal wheat flour; that recipe doesn’t apply to every rustic roll.
Choose white if you want a neutral base, or compare multigrain and sourdough options if you’d like the roll itself to add more grain flavour and texture. With a generous filling, also check that the size and shape of the roll work well with what you’re serving.
Look for ‘iodised salt’ or ‘baker’s salt’ in the ingredients list. The Voedingscentrum says bread doesn’t have to be made with baker’s salt, so don’t rely on the type of bread or an organic label alone.
Yes, if the instructions for the rolls you’ve chosen include air fryer cooking. Follow the temperature and timings on that variety’s packaging; don’t use the instructions for a different type of roll.
Not simply because they’re called ‘multigrain’. The Korenlanders multigrain sourdough rolls described by PLUS contain wheat, rye and spelt. For each variety, check the allergen information and details of possible cross-contamination on the current packaging.
