Joybuy Insights

Buying Asian Cake in the Netherlands: A Practical Guide

Looking for a soft, airy treat that's a little different? The popularity of Asian cake in the Netherlands is growing, and for good reason. From the famous Japanese cake to creamy milk cake, the selection is diverse and the flavours are unique. But with so much choice, it can be difficult to decide which cake is right for you.

As a Joybuy Product Recommendation Officer, I'm here to help guide you. In this article, you'll find practical tips and a selection of popular Asian snacks and cakes, based on their specifications and features. This will help you make an informed choice that suits your palate.

What to Look for When Choosing Asian Cake

Before you make a choice, it's helpful to consider a few things. The texture, type, and packaging play a major role in the experience.

1. Texture and Structure: From Airy to Layered

Asian cakes are known for their unique textures. What are you looking for?

  • Soft Cakes: Many Asian cakes, like castella, have an extremely soft and moist crumb. They practically melt in your mouth and are less dry than many Western cake varieties.
  • Layered Cake: A great example of this is the baumkuchen. This cake is baked layer by layer, resulting in a distinctive ringed structure and a firm yet tender bite.

2. Type and Flavour Profile

The flavours range from subtly sweet to surprisingly savoury.

  • Milk Cake: A popular category is milk cake. These cakes have a creamy, mild flavour and are often enriched with milk powder or condensed milk for a rich taste.
  • Castella: Originally Portuguese but perfected in Japan, this cake has a base of egg, flour, and sugar. The flavour is simple and lightly sweet, allowing the spongy texture to take centre stage. Sometimes, flavours like cheese or matcha are added.

3. Packaging and Convenience

Think about when you'll be eating it. Are you looking for a treat to have with tea, a snack for on the go, or something to pack in a lunchbox? Many Asian snacks are individually wrapped. This is not only convenient for taking with you, but it also helps to preserve the freshness of each cake.

Popular Asian Cake Choices

Below is a selection of different types of Asian cake that are currently popular. We'll highlight the features of each product to help you with your choice.


Atom Japanese Milk Baum Cake 80g

Atom Japanese Milk Baum Cake 80g

Why It Stands Out: This baumkuchen combines a traditional German baking technique with a refined Japanese flavour. The cake is built up in thin layers, creating a unique texture that is both soft and firm. The creamy milk flavour is distinct but not overly sweet.

  • Highlights:
    • Soft, moist texture with a rich milk cake flavour.
    • Individually wrapped, ideal for freshness and convenience.
    • Made without artificial colours and preservatives.
  • Who It's For?: Ideal for lovers of layered pastry and for those looking for a convenient, individually wrapped snack for on the go or with tea.

View Atom Japanese Milk Baum Cake →


Sakuraseika Hokkaido Milk Cake 3 pieces 112g

Sakuraseika Hokkaido Milk Cake 3 pieces 112g

Why It Stands Out: This cake fully commits to the flavour of milk. The name refers to Hokkaido, a region in Japan known for its high-quality dairy products. This results in a cake with a pronounced creamy and sweet taste.

  • Highlights:
    • Rich and full milk flavour.
    • Soft texture that pairs well with the sweetness.
    • Packed in a set of three, convenient for sharing.
  • Who It's For?: Perfect for those with a real sweet tooth and lovers of an intense, creamy milk flavour. A great choice for dessert or as a special treat.

View Sakuraseika Hokkaido Milk Cake →


Panpan Ma Ni Ye Dry Cake (Milk Flavor) 160g

Panpan Ma Ni Ye Dry Cake (Milk Flavor) 160g

Why It Stands Out: These soft cakes have a delicate texture that, according to the product description, melts in your mouth. The flavour is a combination of whole milk powder, whey powder, and cheese, which creates a rich but non-greasy taste.

  • Highlights:
    • Very soft, delicate texture.
    • Complex milk flavour due to the mix of dairy ingredients.
    • Individually wrapped in a larger bag, convenient for lunchboxes or sharing.
  • Who It's For?: Suitable for those looking for a light, airy snack. The individual packaging makes it a practical choice for families and for the office.

View Panpan Ma Ni Ye Dry Cake →


Tokimeki Castella Cheese Flavor 330g

Tokimeki Castella Cheese Flavor 330g

Why It Stands Out: This product offers an interesting twist on the traditional Japanese cake. It combines the classic, spongy texture of castella with a subtle, savoury cheese flavour. This sweet-and-savoury combination is surprising and distinctive.

  • Highlights:
    • Unique combination of sweet castella and savoury cheese.
    • Moist and airy texture, characteristic of castella.
    • A larger package (330g) for sharing.
  • Who It's For?: For the adventurous foodie who wants to try something different from a standard sweet cake. An excellent choice to serve with drinks or as a unique treat with tea.

View Tokimeki Castella Cheese Flavor →


Haven't Found What You're Looking For?

The world of Asian cake is vast and diverse. Are you curious about more flavours or specifically looking for other types of creamy treats? There are many more options to discover.

Check out our wider assortment and find the perfect milk cake treat that's right for you.

Discover more milk cake treats →

Frequently Asked Questions

What is the difference between Japanese castella and regular cake?

The main difference lies in the texture and ingredients. Castella is made with a higher proportion of eggs and often with bread flour, resulting in a much spongier, moister, and more resilient texture than most Western cakes, which often use butter as a base and have a crumblier texture.

What is the best way to store Asian cakes?

Most pre-packaged Asian cakes can be stored in a cool, dry place outside the refrigerator. Always check the storage instructions on the packaging. Individually wrapped cakes stay fresh longer. Once opened, it is advisable to seal the packaging tightly to maintain its softness.

Are Asian cakes always sweet?

Although most Asian cakes have a sweet profile, there are also varieties with savoury elements. The Tokimeki Castella with cheese flavour is a good example of this. There are also cakes with flavours like salted egg yolk or pork floss, which offer a unique sweet-and-savoury balance.