Who is this choice relevant to?

Valentine’s Day bakers keeping an eye on sugar

If you want to finish a breakfast or bake with sweet sprinkles, compare the sugars per 100 g. ‘Less sugar’ and ‘low sugar’ don’t mean the same thing: the Netherlands Nutrition Centre sets a maximum of 5 g of sugars per 100 g for a ‘low sugar’ claim on solid foods.

Fans of aniseed and traditional sprinkles

If you’re specifically looking for sugar-coated aniseed seeds for bread, crispbread or baking, chocolate sprinkles will give you a different flavour and appearance. Bear in mind that Jumbo lists 79 g of sugars per 100 g for De Ruijter Gestampte Muisjes.

Consumers checking allergens

According to Albert Heijn, De Ruijter Gestampte Muisjes contains wheat starch. If you switch to chocolate sprinkles, check the ingredients and allergen information on the product you choose, as these can vary between products.

What should you look for when choosing?

For a Valentine’s Day breakfast or bake, first decide whether sugar content, aniseed flavour or the ingredients in the sprinkles matter most to you.

What to consider What to check when buying Who it matters to
Sugar content Compare ‘of which sugars’ per 100 g; if a product claims ‘less sugar’, also check what it is being compared with. If I want to use less sugar in my Valentine’s Day bake, the absolute sugar content determines which sprinkles I consider. This is the main consideration for around 50% of consumers.
Aniseed flavour and appearance Check whether you’re choosing sugar-coated aniseed seeds or chocolate sprinkles; one type won’t replace the other without changing the flavour. If I want my breakfast to taste of aniseed, I wouldn’t simply replace traditional sprinkles with chocolate. Around 30% of consumers prioritise this flavour and appearance.
Ingredients and how you’ll use them Read the latest allergen information and, when comparing alternatives, check the polyols per 100 g as well as how much you plan to use. When ingredients determine my choice, I need to assess each type of sprinkles separately before adding them to a bake. This is the first thing around 20% of consumers are concerned about.

Common mistakes

  • Mistaking crushed aniseed sprinkles for biscuits or low-sugar sprinkles

    Gestampte muisjes are sugar-coated aniseed seeds, not biscuits. Jumbo lists 79 g of sugars per 100 g for De Ruijter Gestampte Muisjes.

    Check the product type and the ‘of which sugars’ line in the nutrition table before choosing them for your Valentine’s Day breakfast or bake.

  • Taking ‘less sugar’ to mean ‘low sugar’

    A relative comparison doesn’t mean that the sugar content is below a fixed limit. Albert Heijn lists 43 g of sugars per 100 g for AH Hagelslag melk minder suiker; the Netherlands Nutrition Centre sets a maximum of 5 g per 100 g for a ‘low sugar’ claim on solid foods.

    When a product claims ‘30% less sugar’, compare both its absolute sugar content and the product it is being compared with.

  • Treating chocolate sprinkles as the same kind of decoration

    A chocolate version gives your breakfast or bake a different flavour and appearance from sugar-coated aniseed seeds.

    First decide which flavour you want to keep, then compare the nutritional information for products that suit your choice.

  • Judging a product by the front of the pack alone

    According to Albert Heijn, De Ruijter Gestampte Muisjes contains wheat starch. The product information for AH Hagelslag melk minder suiker lists milk and lactose, while Albert Heijn lists 40 g of polyols per 100 g for Céréal Hagelslag puur minder suikers.

    Check the latest ingredients, allergen information and nutrition table for every product you choose.

Brands to consider

De Ruijter

According to Jumbo’s product information, De Ruijter Gestampte Muisjes are sugar-coated aniseed seeds in a 270 g pack.

  • An option if you specifically want aniseed sprinkles for breakfast or baking.
  • Jumbo lists 79 g of sugars per 100 g; according to Albert Heijn’s ingredient information, this variety contains wheat starch.

AH

AH Hagelslag melk minder suiker is chocolate sprinkles, not aniseed sprinkles. Albert Heijn compares the 30% sugar reduction with its regular milk chocolate sprinkles.

  • A different type of product to consider if chocolate suits your Valentine’s Day breakfast or bake.
  • Albert Heijn lists 43 g of sugars per 100 g; the milk variety contains milk and lactose.

Céréal

Céréal Hagelslag puur minder suikers is dark chocolate sprinkles, so it doesn’t have the aniseed flavour of crushed aniseed sprinkles.

  • Albert Heijn lists 7.7 g of sugars per 100 g for this variety, a figure worth comparing with other sprinkles.
  • The same product information lists 40 g of polyols per 100 g; check the full ingredients on the pack.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are De Ruijter Gestampte Muisjes low in sugar?

No. Jumbo lists 79 g of sugars per 100 g for De Ruijter Gestampte Muisjes. The Netherlands Nutrition Centre sets a maximum of 5 g of sugars per 100 g for a ‘low sugar’ claim on solid foods.

Does ‘less sugar’ also mean ‘low sugar’?

No. ‘Less sugar’ compares a product with a reference product, while ‘low sugar’ is linked to a maximum amount of sugars. Albert Heijn lists 43 g of sugars per 100 g for AH Hagelslag melk minder suiker, despite its claim of 30% less sugar than its regular milk chocolate sprinkles.

Which ingredients should I check in crushed aniseed sprinkles?

Above all, check the latest ingredients and allergen information for the variety you’re buying. Albert Heijn lists wheat starch in De Ruijter Gestampte Muisjes; don’t assume an alternative has the same ingredients.

How should I store crushed aniseed sprinkles and chocolate sprinkles?

Follow the storage instructions on the pack of the product you choose. The product information reviewed recommends storing crushed aniseed sprinkles in a dry place; Albert Heijn recommends keeping AH Hagelslag melk minder suiker in a cool, dark and dry place.