Who is this choice relevant to?

Shoppers comparing sugar content

You want to keep using sweet toppings, so you compare the sugars per 100 g, the serving size and the product used as the basis for any claim.

Fans of aniseed sprinkles for celebrations

You’re looking for the aniseed flavour, colour and tradition of aniseed sprinkles. Albert Heijn and Jumbo feature De Ruijter varieties; check the current packaging if less sugar is important to you too.

Shoppers who check ingredients carefully

You’re considering chocolate sprinkles with less sugar and want to know which sweeteners and allergens they contain. With Céréal milk chocolate sprinkles with less sugar, the polyols and warning about excessive consumption are also worth noting.

What should you look for when choosing?

First decide whether you want traditional aniseed sprinkles or would also consider chocolate sprinkles as an alternative. Then compare the nutritional information and ingredients of products in the category that suits your breakfast.

What to consider What should you check? Who is this relevant to?
Demonstrably less sugar Compare sugars per 100 g and check which product a less-sugar claim is measured against. Also look at the stated serving size. If I often have sweet toppings, I want to know what ‘less sugar’ means for the product. For around 42% of shoppers, this verifiable sugar reduction is the most important factor.
The flavour and tradition of aniseed sprinkles Check that you’re choosing aniseed sprinkles, and look at the sugars per 100 g on the packaging; colour or shape doesn’t indicate a sugar reduction. For a birth celebration or another special occasion, I specifically want aniseed sprinkles on rusks, not the flavour of chocolate sprinkles. Around 33% of shoppers put this tradition first.
Sweeteners and ingredients Read the ingredients and allergens, and check the label warning on products containing polyols. If I’m considering chocolate sprinkles with less sugar, I first want to know what they contain besides sugar and whether any usage warning is relevant to me. For around 25% of shoppers, these ingredients are the top priority.

Common mistakes

  • Calling all sweet toppings aniseed sprinkles

    Chocolate sprinkles with less sugar can be an alternative sweet topping, but they don’t have the aniseed flavour or traditional use of aniseed sprinkles.

    Before comparing, decide whether you specifically want aniseed sprinkles or are mainly looking for a topping with a verifiable less-sugar claim.

  • Focusing only on ‘less sugar’

    A percentage claim compares a product with a reference product; on its own, it doesn’t tell you how many sugars there are per 100 g. Albert Heijn lists 30% less sugar than its standard AH milk chocolate sprinkles for its milk variety, which contains 43 g of sugars per 100 g.

    As well as the claim, check what it’s compared with, the nutritional value per 100 g and the stated serving size.

  • Overlooking polyols

    According to Albert Heijn’s product information, Céréal milk chocolate sprinkles with less sugar contain 44 g of polyols per 100 g. The packaging warns that excessive consumption may have a laxative effect.

    Check the current ingredients list, allergens and warning before choosing this product.

Brands and product types to consider

De Ruijter

Worth considering if you specifically want aniseed sprinkles for their flavour and festive tradition.

  • Albert Heijn and Jumbo feature De Ruijter varieties including coloured and crushed aniseed sprinkles.
  • Check the current packaging if a less-sugar claim is important to your choice; the range listings don’t describe these varieties that way.

Albert Heijn

An option for shoppers looking for chocolate sprinkles with an explicit sugar comparison, rather than those who want aniseed sprinkles only.

  • AH milk chocolate sprinkles with less sugar state 30% less sugar than AH milk chocolate sprinkles, 43 g of sugars per 100 g and a serving size of 20 g.
  • This is a chocolate sprinkle product and, according to the product information, contains milk and lactose.

Céréal

A chocolate sprinkle option to compare if you also want to check sweeteners and usage warnings.

  • Albert Heijn’s product information lists 15 g of sugars and 44 g of polyols per 100 g for Céréal milk chocolate sprinkles with less sugar.
  • According to this information, the product contains maltitols, milk and soya, and carries a warning that excessive consumption may have a laxative effect. It isn’t an aniseed sprinkle variety.

Grandessa

A different type of spread for anyone who isn’t specifically looking for sprinkles.

  • ALDI Netherlands lists Grandessa fruit spread containing 65% fruit in its range of bread toppings.
  • The fruit percentage doesn’t tell you the sugar content. Check the nutritional information on the packaging before choosing.

Related products on Joybuy

Related products will appear soon.

Frequently asked questions

Are De Ruijter aniseed sprinkles at Albert Heijn and Jumbo labelled ‘less sugar’?

Albert Heijn and Jumbo’s aniseed sprinkle ranges feature De Ruijter varieties without that label. If you want aniseed sprinkles with demonstrably less sugar, check the claim and nutritional information on the current packaging.

Are chocolate sprinkles with less sugar also sugar-free?

No, ‘less sugar’ doesn’t mean ‘sugar-free’. For example, Albert Heijn lists 43 g of sugars per 100 g for AH milk chocolate sprinkles with less sugar, and compares the claim with its standard milk chocolate sprinkles.

How do I compare a serving of sprinkles with the value per 100 g?

Use the value per 100 g to compare products on the same basis, then consider how much you actually use. Albert Heijn gives a serving size of 20 g for AH milk chocolate sprinkles with less sugar.

What should I look for in chocolate sprinkles containing maltitols?

Read the ingredients, allergens and usage warning on the packaging. According to Albert Heijn’s product information, Céréal milk chocolate sprinkles with less sugar contain maltitols, milk and soya, and excessive consumption may have a laxative effect.