Who is this guide for?

Valentine’s bakers and decorators

If you want to add colour and texture to cupcakes, biscuits or cake, whole aniseed sprinkles stay visible as a topping, while crushed sprinkles have a finer texture for mixing into a recipe.

Anyone planning a small celebration

If you need enough sprinkles for a breakfast or treat, you may not want to automatically choose a larger box than you need for the occasion.

Shoppers checking ingredients

If you want to know which ingredients and allergens are listed on the pack before serving, the De Ruijter product listings mentioned by Jumbo, PLUS and Joybuy include ingredients such as sugar and wheat starch.

What should you look for when choosing?

First, decide whether you want the sprinkles to remain visible or be mixed into a recipe. Then consider which colour and quantity suit your plans, and check the label before serving.

What to consider What to look for Most relevant for
Colour and texture Choose whole aniseed sprinkles as a visible topping, or crushed sprinkles for a finer texture in a recipe. Also check the colour of the variety you choose. If my decoration is going to be visible, I want the colour and grain size to suit the bake. Around 44% of consumers give this presentation need top priority.
Right quantity Compare the 270 g pack of crushed sprinkles with the 330 g varieties mentioned, and decide how much you want to use. For one breakfast or a small treat, I don’t want to buy more than I expect to use. Around 33% of consumers prioritise choosing the right quantity.
Ingredients and allergens Read the ingredients list, allergen information and nutritional details on the pack you are actually using. If I’m serving someone with dietary restrictions, I want to check the ingredients are suitable first. Checking the label is the top priority for around 23% of consumers.

Common mistakes when choosing

  • Comparing pack sizes alone

    The 270 g box mentioned contains crushed aniseed sprinkles, while the 330 g boxes mentioned contain whole sprinkles. So weight alone won’t tell you which texture suits your plans.

    First decide whether you want to sprinkle or mix them in, then work out how much you need for your breakfast or bake.

  • Choosing by colour without checking the label

    The De Ruijter varieties mentioned contain wheat and gluten. A colour you like doesn’t tell you whether the ingredients are suitable for everyone sharing the food.

    Before use, check the ingredients and allergen information on the pack you’ve bought.

A brand to consider

De Ruijter

Product listings from Jumbo, PLUS and Joybuy mention De Ruijter varieties including Feest Muisjes, crushed aniseed sprinkles, and pink-and-white and blue-and-white varieties.

  • The varieties mentioned offer a choice of whole or crushed sprinkles in different colours.
  • The product listings mentioned include sugar and wheat starch. Check the current ingredients and allergens for each variety individually.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Can you use aniseed sprinkles on Valentine’s bakes?

Yes, aniseed sprinkles can be used as a topping for cakes or cupcakes. Choose whole sprinkles if you want the grains to remain visible; crushed sprinkles have a finer texture for mixing into a recipe.

When should you choose 270 g or 330 g?

First choose the type you need: the 270 g pack mentioned contains crushed aniseed sprinkles, while the 330 g varieties mentioned contain whole sprinkles. Then decide which quantity suits what you want to make and how you would use any leftovers.

Are the De Ruijter aniseed sprinkles mentioned gluten-free?

No, the De Ruijter product listings mentioned specify wheat starch or wheat and cereals containing gluten. Always check the allergen information on the pack of the variety you plan to serve.

How should you store aniseed sprinkles after opening?

Seal the pack tightly after use and follow the storage instructions on the label. Check the pack for the best-before date of the product you’ve bought.