Who is this relevant to?

Shoppers who need a strictly sugar-free option

You’re looking for a topping for party treats that meets the sugar-free threshold. A festive appearance alone isn’t a reason to choose regular, sugar-coated sprinkles.

Organisers who want traditional sprinkles

You’re after the familiar colours and aniseed flavour of traditional sprinkles for things like crispbreads, yoghurt or cupcakes, and sugar-free isn’t a requirement.

Shoppers who check allergens in advance

You want to know whether the topping is suitable for guests avoiding wheat or gluten. The De Ruijter Feestmuisjes and pink-and-white and blue-and-white sprinkles described by Albert Heijn list wheat and cereals containing gluten.

What should you consider when choosing?

First, decide whether sugar-free is a must. Then think about the look you want and check the allergens for the exact topping you’re buying.

What to consider What to check when buying Who is this important to?
Sugar-free Check ‘of which sugars’ per 100 g. The Diabetes Fonds defines sugar-free as no more than 0.5 g per 100 g. If the topping needs to be sugar-free, I want to be able to check the sugar content of the exact product, even if that means skipping traditional sprinkles. Around 50% of consumers put this requirement first.
Traditional look Check the shape, colour and aniseed flavour. Albert Heijn lists 79 g of sugars per 100 g for each of the De Ruijter Feestmuisjes and the pink-and-white and blue-and-white sprinkles covered here. For a celebratory platter with crispbreads or cupcakes, I want the familiar look of sprinkles, and sugar isn’t a deal-breaker. Around 30% of consumers put this look first.
Wheat and gluten Read the allergens on the packaging of the exact product. The De Ruijter products described by Albert Heijn list wheat and cereals containing gluten. If guests avoid wheat or gluten, I want to know which toppings are suitable for them before serving. For around 20% of consumers, this is their first concern.

Common mistakes

  • Assuming different sugar claims mean the same thing

    ‘Sugar-free’, ‘low sugar’ and ‘no added sugars’ don’t mean the same thing. One of the other claims doesn’t confirm that a topping meets the sugar-free threshold.

    Check ‘of which sugars’ per 100 g on the exact product packaging. The Diabetes Fonds defines sugar-free as no more than 0.5 g per 100 g.

  • Expecting a different colour to mean less sugar

    Albert Heijn lists 79 g of sugars per 100 g for each of the De Ruijter Feestmuisjes and the pink-and-white and blue-and-white products covered here.

    Choose a colour to suit your presentation, but check the nutritional information for each product.

  • Overlooking allergens because it’s only a topping

    Even a small amount of topping matters if your guests avoid wheat or gluten. The De Ruijter products covered here list wheat and cereals containing gluten.

    Check the allergens on the current packaging and keep a suitable alternative separate if your guests need one.

  • Relying only on online product information

    Albert Heijn says that ingredients, nutritional values and allergy information can change.

    Compare the online details with the label on the product you buy, especially if sugar-free or avoiding an allergen is essential.

Brands and retailers to consider

De Ruijter

The range discussed here includes Feestmuisjes and pink-and-white and blue-and-white sprinkles: sugar-coated aniseed, which can be used as a topping.

  • The different colours offer a range of ways to decorate party treats.
  • Albert Heijn lists 79 g of sugars per 100 g for each of these three products, and provides information about wheat and cereals containing gluten.

Albert Heijn

Albert Heijn provides product information for items including De Ruijter Feestmuisjes and pink-and-white and blue-and-white sprinkles.

  • The product pages for these varieties list nutritional values, ingredients and allergens.
  • Albert Heijn says product information can change, so be sure to check the packaging you buy too.

Jumbo

Jumbo lists De Ruijter Feestmuisjes, pink-and-white, blue-and-white and crushed sprinkles in its sprinkles category.

  • The category distinguishes between these traditional types of sprinkles.
  • Check the nutritional information and allergens on the exact packaging before choosing a product for your guests.

Related products at Joybuy

Related products will be available soon.

Frequently asked questions

Which sugar value should I check if a topping needs to be sugar-free?

Check ‘of which sugars’ per 100 g on the packaging of the exact product. The Diabetes Fonds defines sugar-free as no more than 0.5 g per 100 g; ‘low sugar’ and ‘no added sugars’ are different claims.

Are De Ruijter Feestmuisjes or the pink-and-white and blue-and-white sprinkles sugar-free?

No, not the products described by Albert Heijn: it lists 79 g of sugars per 100 g for Feestmuisjes and for both the pink-and-white and blue-and-white sprinkles. So choose between these colours based on the look you want, not as a way to meet a sugar-free requirement.

How should I store sprinkles until the party?

Store the De Ruijter sprinkles discussed here in a dry place, as Albert Heijn advises for these products. Before serving, check the best-before date and the ingredients and allergen information on the packaging.