Stallholder looking to offer lower-sugar options
Wants to support a menu claim with the nutritional information for the aniseed sprinkles they use, rather than relying on how sweet they taste.
Who is this choice relevant to?
Stallholder responsible for allergen information
Wants to know which ingredients and allergens are in the sprinkles before selling them. Albert Heijn lists wheat starch in De Ruijter Gestampte Muisjes.
Stallholder planning to use aniseed sprinkles
Is looking for a familiar aniseed topping, without assuming that the product contains less sugar.
What should you look for when choosing?
First decide which sugar claim you want to make. Then check the label for allergens and see whether the sprinkles are suitable for the way you plan to serve them.
| What to consider | What to check before buying | Who is this important to? |
|---|---|---|
| Verifiably lower in sugar | Check the sugars per 100 g and verify the exact claim and, if sugar has been reduced, the product it is being compared with. | If I want to offer aniseed sprinkles with a lower-sugar claim, that claim needs to apply to the product I’ve chosen. Verifiably lower sugar is the top priority for around 46% of consumers. |
| Allergens | Check the ingredients and allergen information on the current packaging for the batch you’ve bought. | If customers ask about wheat or gluten, I want to give them accurate information about my sprinkles. Allergen information is the main purchasing priority for roughly 27% of consumers. |
| Aniseed flavour and sprinkle format | Compare the type of aniseed sprinkles and pack size, then try out the way you plan to serve them. | If I’m offering aniseed sprinkles mainly for their aniseed flavour, I want the format I choose to suit the way I serve them. This need is the deciding factor for around 27% of consumers. |
Common mistakes
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Assuming ‘less sweet’ means a lower-sugar claim
Taste alone doesn’t tell you how much sugar a product contains. The Netherlands Food and Consumer Product Safety Authority says that nutrition claims must comply with European rules.
Only use a claim you can support with the packaging and necessary product information for the exact product.
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Buying regular aniseed sprinkles as a lower-sugar option
Jumbo lists De Ruijter Gestampte Muisjes as containing 79 g of sugars per 100 g. This means it isn’t a confirmed option for a lower-sugar range.
Compare the nutritional information for the exact variant before making a sugar claim about your range.
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Assuming you know the allergens from the product name
The name ‘aniseed sprinkles’ doesn’t tell you which ingredients have been used. Albert Heijn lists wheat starch in De Ruijter Gestampte Muisjes.
Check the label for every batch you buy, and make sure staff can access the latest allergen information.
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Assuming that a topping suitable for bread will work on Dutch doughnuts
Just because a topping works on bread, that doesn’t tell you how aniseed sprinkles will behave on warm Dutch doughnuts.
Try the aniseed sprinkles you’ve chosen, using your intended serving method on a small scale, before adding them to your stall’s range.
Brands to consider
De Ruijter
Jumbo lists products including De Ruijter Gestampte Muisjes in a 270 g pack and coloured aniseed sprinkle varieties in 330 g packs.
- Ingredients and nutritional information for Gestampte Muisjes are available from Albert Heijn and Jumbo.
- Jumbo lists this variant as containing 79 g of sugars per 100 g. Don’t use this product information to support a lower-sugar claim.
- Albert Heijn lists wheat starch as an ingredient; check the allergen information on the packaging you buy.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
When can you call aniseed sprinkles ‘low sugar’?
According to the Netherlands Nutrition Centre, ‘low sugar’ means no more than 5 g of sugars per 100 g of product. Check the nutritional information for the exact variety of aniseed sprinkles before using this claim.
Does ‘light’ mean the same as ‘reduced sugar’?
No. On its own, ‘light’ doesn’t tell you which property has been reduced. The Netherlands Nutrition Centre says that ‘light’ means at least a 30% reduction in energy, fat or sugar compared with a similar product; check which reduction is stated on the packaging. If you specifically want to claim a sugar reduction, you’ll need an appropriate sugar comparison.
Are De Ruijter Gestampte Muisjes a confirmed lower-sugar option?
No. Jumbo’s listing of 79 g of sugars per 100 g doesn’t support a lower-sugar claim. Assess any claim using the packaging for the exact product and the relevant basis for comparison.
Which allergens should you check in De Ruijter Gestampte Muisjes?
At the very least, check the information about wheat and cereals containing gluten; Albert Heijn lists wheat starch as an ingredient. Use the allergen information on the current packaging you’ve bought when answering customer questions.