Who are these options relevant to?

Organisers portioning treats themselves

For cupcakes, crispbreads or other festival treats, you’ll want to use a small amount of sprinkles each time. A consistent serving measure lets you portion them out yourself from a standard pack.

Bakers making festive treats

On small cakes, the shape of the sprinkles helps determine how the decoration looks. According to Albert Heijn product information, aniseed sugar strands are used on cupcakes, cakes and pastries, among other things.

Shoppers considering ingredients and allergens

If you’re making treats for different guests, you’ll want to check the ingredients of the exact product variant. Joybuy product information lists wheat and gluten for De Ruijter Muisjes Blauw & Wit 330 g and De Ruijter Anijsstrooisels 300 g.

What should you look for when choosing?

Decide how much you want to serve at a time, choose a type of sprinkle that suits your treat, and read the label on your chosen product before use.

What to consider What to check Who is this most important for?
Portioning Check whether individual portions are listed and how much each contains. If not, use a consistent serving measure with a standard pack. I want to add roughly the same amount of sprinkles to every treat without having to guess each time. Around 46% of consumers say portioning is their top priority.
Appearance and sprinkle shape Choose between whole sprinkles, crushed sprinkles and aniseed sugar strands; also check whether the colour suits your presentation. I want small cakes to have the topping I’ve pictured for the celebration. For around 36% of consumers, presentation comes first.
Ingredients and allergens Read the current ingredients and allergen information for the exact product variant, and check the nutritional information for the amount you’ll serve. When I’m serving treats to different guests, I want to know which ingredients and allergens they contain. For around 18% of consumers, this is their first consideration when buying.

Common mistakes

  • Assuming ‘mini’ means individually portioned packs

    A small amount on a treat isn’t the same as sprinkles packed in individual portions. For example, Jumbo lists De Ruijter Feest Muisjes at 330 g and Gestampte Muisjes at 270 g.

    Check the pack for the number of individual portions and the amount in each one. If it only gives the total quantity, decide how much you want to measure out for each treat.

  • Treating all aniseed sprinkles as the same topping

    Whole sprinkles, crushed sprinkles and aniseed sugar strands don’t look the same when served. Aniseed sugar strands are also a different type of sprinkle, not a mini version of the whole ones.

    First decide whether you want recognisable whole sprinkles, a finer version or aniseed sugar strands. Then compare colours and pack sizes.

  • Checking the label only when it’s time to serve

    Ingredients vary from product to product. Joybuy lists wheat and gluten for the De Ruijter Muisjes Blauw & Wit 330 g and Anijsstrooisels 300 g products checked. The Netherlands Nutrition Centre lists 11,9 g of sugars per 15 g of sprinkles; don’t use this figure as the nutritional value for every variant.

    Before preparing your treats, check the label on the pack you’re using, including the allergen and nutrition information. If you’re serving unpackaged treats, make sure guests can access the allergen information.

A relevant brand to consider

De Ruijter

Jumbo lists De Ruijter Feest Muisjes 330 g and Gestampte Muisjes 270 g among its range. Albert Heijn also describes De Ruijter Anijshagel as a sprinkle for cakes and pastries, among other things.

  • Whole sprinkles, crushed sprinkles and aniseed sugar strands offer different looks to suit your presentation.
  • The total pack size doesn’t tell you whether it contains individual mini portions, so check the pack you choose.

Joybuy products for festival treats

Related products coming soon.

Frequently asked questions

How can I tell if sprinkles really come in mini portions?

Check whether the pack says it contains individual portions and states the amount in each one. A box with a total weight of 270 g or 330 g doesn’t, by itself, mean the sprinkles are packed in small portions.

Which type of sprinkles should I choose for small cupcakes?

Choose whole sprinkles if you want each one to stand out, or a finer type if that works better with your decoration. Albert Heijn recommends aniseed sugar strands for decorating cupcakes, cakes and pastries; they aren’t a type of whole sprinkles.

How should I provide allergen information for unpackaged festival treats?

The Netherlands Food and Consumer Product Safety Authority says allergen information for unpackaged food must be given to consumers in a way other than on a label. Check the ingredients of every product you use and make it clear how guests can find out what’s in the treat being offered.

What should I check on the label before serving sprinkles?

Check the ingredients, allergens, net weight, best-before date and relevant storage instructions on the exact pack. The Netherlands Food and Consumer Product Safety Authority lists ingredients, allergens and net weight as label information for prepacked food. Don’t rely on the product name alone to tell you what it contains.