If you’re looking for a single portion of aniseed sprinkles for a Dutch doughnut, check the pack size first: the De Ruijter varieties described come in packs of loose sprinkles weighing 270 g or 330 g, rather than as individual sticks. If you want to portion out the sprinkles yourself, try your chosen variety on one of your own warm doughnuts, with any binding layer you plan to use, before offering it as a topping. If you sell unwrapped food, make sure customers can find out about any allergens it contains before buying.
You want to see how the sprinkles behave on your warm doughnuts, perhaps with a binding layer. Using them on bread or cakes won’t tell you whether the topping will stay put with your recipe and at the point of serving.
You sell topped doughnuts as unwrapped food and need to be able to tell customers about any allergens before they buy. According to Jumbo’s product information, the whole and crushed De Ruijter sprinkles described contain wheat and cereals containing gluten.
You’re choosing a colourful topping for a birth or celebration theme and comparing options such as pink and white, blue and white, or celebration sprinkles. Separately, assess how your chosen variety works on your doughnuts.
Decide whether you need individual portions or want to portion out loose sprinkles yourself. Then compare how they work on your doughnuts and check the allergen information. Only then consider the presentation you’re after.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Using them as a topping | Check the pack size and try the amount and how well they stick on one of your warm doughnuts, using the binding layer you plan to use. | If I want to add sprinkles to each doughnut, I want to know whether they’ll stay put when served. For around 42% of consumers, this practical consideration comes first. |
| Allergen information | Check the label on the variety you’re using and make sure information about any allergens is available before purchase. | When selling unwrapped food, I want to be able to tell customers accurately which allergens the topping contains. Around 33% of consumers rank this information as their top consideration. |
| Colour and presentation | Compare the available colours and check the ingredients and allergens for each pack you’re considering. | For a birth or celebration theme, I want a colour that suits the presentation. For around 25% of consumers, appearance is the deciding factor when making their first choice. |
The warm doughnut, the binding layer you choose and when you serve it all affect how the sprinkles behave. Using them on bread or cakes won’t tell you what to expect.
Try a pack with your own recipe and check how much to use and how it looks when served before adding it to your range.
According to Jumbo, the De Ruijter varieties described contain wheat and cereals containing gluten. The Netherlands Food and Consumer Product Safety Authority requires allergen information for unwrapped food. Ondernemersplein says customers must be given this information before they buy.
Keep a record of the information for the topping you actually use and make it available to customers at your stall before they buy.
Albert Heijn notes that ingredients and allergen information can change when a product is updated. An older product description may therefore differ from the pack you’re using.
When you get a new pack or switch products, check the current label and update the information you provide to customers if needed.
De Ruijter offers crushed, pink and white, blue and white, and celebration sprinkles, among other varieties. The crushed variety described comes in a 270 g pack; the whole varieties described come in 330 g packs.
Albert Heijn provides product information on De Ruijter celebration sprinkles and pink and white sprinkles, among other products.
Jumbo lists De Ruijter blue and white sprinkles in a 330 g pack and crushed sprinkles in a 270 g pack.
PLUS lists De Ruijter crushed sprinkles in a 270 g pack, among other products.
The De Ruijter varieties described here come in packs of loose sprinkles, not as individual sticks: 270 g for crushed sprinkles and 330 g for the whole varieties described. If you want to offer one portion per doughnut, check the size of the product you choose or decide how much loose topping to serve yourself.
When selling unwrapped doughnuts topped with aniseed sprinkles, you must be able to give customers information about any allergens before they buy. The Netherlands Food and Consumer Product Safety Authority explains the requirement to provide allergen information for unwrapped food. According to Jumbo’s product information, the whole and crushed De Ruijter sprinkles described contain wheat and cereals containing gluten. Also check the label on the variety you actually use.
Follow the storage instructions on the pack of sprinkles you’re using. For De Ruijter Pink Muisjes, Joybuy recommends keeping the pack tightly closed after opening. For De Ruijter Muisjes Blauw & Wit, it recommends storing them in a cool, dry place away from direct sunlight.
