Who is this choice for?

Shoppers who prioritise organic products

You want to check the organic labelling on the packaging before letting flavour or tradition sway your choice. The European Commission describes the EU organic logo as a mark that identifies certified organic products.

Lovers of rich dark chocolate flavour

You’re looking for a rich dark chocolate flavour and don’t mind choosing chocolate sprinkles or chocolate flakes instead of aniseed sprinkles. PLUS lists these as separate product types.

Shoppers looking for traditional aniseed sprinkles

You want familiar, crunchy aniseed sprinkles for crispbread or a special occasion. PLUS describes De Ruijter Muisjes as aniseed seeds with a crunchy sugar coating.

What should you look for when choosing?

First decide whether organic certification, a rich dark chocolate flavour or the traditional aniseed-sprinkle experience is essential. According to the European Commission, the EU organic logo may only be used on certified organic products; a flavour description is no substitute for checking this.

What to consider What to check when buying Who it matters to
Organic certification Check the organic labelling and EU organic logo on the packaging; also look for the stated inspection code and country of origin. If I only want to buy organic, I need to be able to check the claim on the product I choose, even if that limits my flavour options. This certainty comes first for around 42% of shoppers.
Rich dark chocolate flavour Compare chocolate sprinkles and chocolate flakes as separate product types; check the cocoa percentage if a particular amount matters to you. I’m mainly after the flavour of dark chocolate and am happy to leave aniseed sprinkles aside. This flavour is the top priority for around 33% of shoppers.
Traditional aniseed sprinkles Choose between whole and crushed sprinkles to get the shape you want; check the label if organic certification is also a requirement. For crispbread or a special occasion, I want that familiar shape and aniseed flavour. Tradition is the deciding factor for around 25% of shoppers.

Common mistakes

  • Confusing ‘dark’ with organic

    A dark chocolate flavour doesn’t tell you whether a product is organically certified. The European Commission links the EU organic logo to organic certification, not to a flavour description.

    Check the organic labelling and EU organic logo on the packaging of the product you want to buy.

  • Thinking aniseed sprinkles and dark chocolate sprinkles are the same product

    PLUS describes De Ruijter Muisjes as aniseed seeds with a sugar coating, and lists dark chocolate sprinkles as a separate product type. If you mistake one for the other, you may end up with a different flavour and shape from the one you intended.

    Decide whether you want the traditional shape and aniseed flavour, or a chocolate product instead.

  • Assuming the cocoa percentage from ‘dark’

    On their own, these words don’t tell you the exact cocoa percentage. So if you’re looking for a particular amount, the flavour description alone won’t help you choose.

    Check the cocoa percentage on the packaging or in the product specifications for the exact variant.

  • Relying only on online product information

    Ingredients and allergens are important when choosing a specific product. Albert Heijn advises you to read the packaging before using it.

    Check the label when your order arrives, especially if the ingredients, allergens or organic labelling are essential to your choice.

Relevant brand to compare

De Ruijter

Albert Heijn lists De Ruijter Muisjes and crushed Muisjes; PLUS also lists the brand’s dark chocolate products as separate product types.

  • PLUS describes the blue and white Muisjes as aniseed seeds with a crunchy sugar coating.
  • A dark chocolate variant isn’t the same as aniseed sprinkles. So check the packaging of the exact variant for organic labelling and the cocoa percentage you’re looking for.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘dark’ mean aniseed sprinkles are organic?

No, ‘dark’ says nothing about organic certification. For an organic option, check the labelling and EU organic logo on the packaging; according to the European Commission, the logo is intended for certified organic products.

What should I check on packaging with an organic claim?

Start by checking the organic labelling and EU organic logo on the packaging of the exact product. Also look for the stated inspection code and country of origin, rather than relying on a flavour description or an image in an online shop.

Can I use dark chocolate sprinkles instead of aniseed sprinkles?

Yes, if you’re mainly looking for a chocolate flavour and don’t need the traditional aniseed flavour and shape. PLUS lists De Ruijter Muisjes and dark chocolate sprinkles as separate product types; if you choose chocolate sprinkles, check the cocoa percentage if it matters to you.

Should I still read the label if I’ve already checked the ingredients online?

Yes, read the packaging of the product you’re going to use when it arrives. Albert Heijn recommends this because product information can change; it’s particularly important if you need to check ingredients or allergens.