Who does this distinction matter to?

If you specifically want crushed aniseed sprinkles

You’re looking for a fine topping for bread or crispbread, or want to stir crushed sprinkles into yoghurt or use them in baking. Whole, coloured sprinkles don’t have the same texture.

If you want to match your weekly shop to how you’ll use them

You’re checking the pack size against how much you expect to use. De Ruijter’s crushed variety contains 270 g, while the whole Feestmuisjes come in a 330 g pack.

If you need to avoid wheat or gluten

Check the ingredients and allergen information on the packaging before choosing a product. For De Ruijter Gestampte Muisjes 270 g, Jumbo lists wheat starch, wheat and cereals containing gluten.

What should you look for when choosing?

First, decide whether you need the crushed texture. Then check which pack size suits how you’ll use them, and read the current label if you need to avoid wheat or gluten.

What to consider What to check when buying Who should pay particular attention?
Texture and use Check that the packaging says Gestampte Muisjes; whole Feestmuisjes are a different type of product. If I want a fine topping for bread, crispbread or yoghurt, whole sprinkles aren’t what I’m looking for; around 37% of consumers put texture first.
How much you need for the week Compare the pack size with how much you expect to use: the crushed variety mentioned contains 270 g, while the whole Feestmuisjes contain 330 g. For my weekly shop, I want to choose a pack that suits how much I plan to use. For around 27% of consumers, the amount needed is the first thing they consider.
Wheat and gluten Read the ingredients and allergen information on the current packaging; for the crushed variety, Jumbo lists wheat starch, wheat and cereals containing gluten. If I need to avoid wheat or gluten, I need to be able to assess whether the product is suitable for my dietary restriction; around 18% of consumers prioritise this check.
For celebrations Decide whether you want whole, coloured sprinkles, then check which pack size you need. For a celebration, I might specifically want whole, coloured sprinkles rather than a fine topping; around 18% of consumers prioritise this use.

Common mistakes

  • Assuming a larger pack is the same type of product

    De Ruijter Feestmuisjes 330 g are whole sprinkles. They won’t replace crushed sprinkles without changing the texture of what you make or serve.

    Choose the type you want first, then match the pack size to how you’ll use it.

  • Relying only on online allergen information

    Ingredients and allergen information can change. Wheat and cereals containing gluten are key considerations for the crushed variety mentioned.

    If you need to avoid wheat or gluten, check the ingredients and allergen information on the packaging of the product you’re actually using.

A relevant brand to consider

De Ruijter

Albert Heijn lists both De Ruijter Gestampte Muisjes 270 g and De Ruijter Feestmuisjes 330 g. They are different types of product in its range of aniseed sprinkles.

  • The crushed variety has the fine texture you’re looking for if whole sprinkles don’t suit how you plan to use them.
  • For Gestampte Muisjes 270 g, Jumbo lists wheat and cereals containing gluten as allergens; check the current label if you have a dietary restriction.

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Frequently asked questions

Is De Ruijter Gestampte Muisjes 270 g gluten-free?

No. According to Jumbo’s product information, this variety contains wheat starch, and the label lists wheat and cereals containing gluten as allergens. For any other product, always check its own current packaging before using it if you need to avoid gluten.

How should you store De Ruijter Gestampte Muisjes 270 g?

Store the pack in a dry place and follow the storage instructions and best-before date on the packaging.