Who is this useful for?

Organisers of a new-baby visit or a party

If you’re expecting lots of guests, the serving size can help you work out how many boxes to buy. PLUS lists around 22 servings for the 330 g pink-and-white De Ruijter box; don’t assume the same number applies to other varieties.

Large families looking to stock up

You may want to use the sprinkles in different ways on rusks, bread or yoghurt. So don’t just look at the weight of the box: check the variety and the nutritional information on the packaging too.

Shoppers checking ingredients and allergens

If you need to avoid wheat or gluten, or prefer plant-based products, check the ingredients and any warnings about the manufacturing environment on the exact pack you’re buying.

What should you look for when buying?

First, work out how many rusks you want to serve. Then choose the type that suits how you’ll use it and check the label of the variety you’re actually buying.

What to consider What to check before buying Who it matters to
Enough servings Compare the net weight with the number of rusks you expect to serve. PLUS lists around 22 servings for the 330 g pink-and-white De Ruijter box; this isn’t a standard serving count for other varieties. When lots of people are coming to see the new baby, I want to have enough sprinkles ready for all the rusks. An estimated 40% of consumers prioritise planning enough servings.
Ingredients and allergens Read the label for the exact variety, including allergen information and warnings about the manufacturing environment. Check any plant-based claim separately if it matters to your choice. If I need to avoid wheat or gluten, or want to choose plant-based, I want to know what’s in the pack I’ve picked. An estimated 30% of consumers put label suitability first.
Type and use Check whether you’re buying whole aniseed sprinkles, crushed sprinkles or another type of sweet. Also consider whether the colour and format are right for how you plan to serve them. For rusks, I’m looking for whole aniseed sprinkles, but I might also consider crushed sprinkles for yoghurt. For an estimated 30% of consumers, the format or presentation is the main priority.

Common mistakes

  • Mistaking a large bag of candy mice for aniseed sprinkles

    The 1 kg bag of Joris candy mice described by CandyXL contains fruit-flavoured fruit gum. This is a different type of product from traditional sprinkles for rusks.

    Check the product description and ingredients, not just the name and pack weight.

  • Using the same serving count for every box

    The approximately 22 servings listed by PLUS apply to the 330 g pink-and-white De Ruijter box. A smaller box or a different way of sprinkling them may mean you need a different amount per guest.

    Plan using the net weight and serving information for the variety you’re buying. Check the information again if you’re serving more than one type.

  • Relying on a gluten-free or plant-based claim alone

    Stadsgenootjes describes Landgenootjes as having gluten-free ingredients and a plant-based composition, but also says they’re made in a factory that processes products containing gluten. PLUS lists wheat for the pink-and-white De Ruijter variety reviewed.

    Before choosing a variety for someone who needs to avoid gluten, read the current label on the exact pack, including the ingredients and warnings.

Comparing brands and retailers

De Ruijter

Traditional aniseed sprinkles in a range of colours, including a crushed variety.

  • Jumbo lists whole varieties in 330 g boxes and crushed sprinkles in 270 g boxes. PLUS lists around 22 servings for the 330 g pink-and-white box.
  • That serving count doesn’t automatically apply to other varieties. Check the label too: PLUS lists wheat for the pink-and-white variety.

Stadsgenootjes

A supplier of Landgenootjes in colours other than the usual pink-and-white and blue-and-white sprinkles.

  • According to Stadsgenootjes, each box contains 180 g, enough for around 12 generously topped rusks.
  • Stadsgenootjes says the ingredients are gluten-free, but also states that the products are made in a factory that processes products containing gluten.

Yara's Glutenvrij Bakkerij

Offers Geboorte Parels as an alternative to traditional birth sprinkles.

  • Yara's offers Geboorte Parels in a 100 g pack.
  • For a large gathering, this smaller pack means you’ll need to calculate the number of packs separately. Check the label if you have dietary requirements.

Aniseed sprinkles for rusks at Joybuy

This 330 g blue-and-white variety is a good option if you’re buying several boxes of sprinkles for rusks for a visit or a big weekly shop. Use the serving information on your chosen pack to work out how much you’ll need.

De Ruijter Blue-and-White Sprinkles, 330 g box

De Ruijter Blue-and-White Sprinkles 330 g

For anyone looking to buy several boxes of blue-and-white sprinkles for rusks to serve when visiting a new baby. The pack contains 330 g; check the serving information for this variety before deciding how many boxes to buy.

According to PS in foodservice, a 15 g serving of this blue-and-white variety contains 12 g of sugars. If you have dietary requirements, also read the ingredients and allergen information on the current label.

View at Joybuy

Frequently asked questions

How many boxes of sprinkles do I need for a new-baby visit?

For 330 g boxes of De Ruijter pink-and-white sprinkles, you can start with the approximately 22 servings per box listed by PLUS. Divide the expected number of rusks by 22 and round up to the next whole box. If you’re buying a different variety, check its own serving information.

When should I choose crushed rather than whole sprinkles?

Choose crushed sprinkles if you want a topping you can also use on bread or in yoghurt; PLUS lists these uses for De Ruijter Gestampte Muisjes in a 270 g pack. For the traditional look on rusks, choose whole sprinkles.

Are 1 kg bags of candy mice the same as sprinkles for rusks?

No, not the 1 kg bag of Joris candy mice described by CandyXL: it contains fruit-flavoured fruit gum, not sugar-coated aniseed. Always check what type of product you’re buying when choosing other large packs.

What should I look for if someone needs to avoid gluten?

Check the ingredients and allergen warnings on the exact pack. PLUS lists wheat for De Ruijter pink-and-white sprinkles; Stadsgenootjes says Landgenootjes contain gluten-free ingredients, but also states that they’re made in a factory that processes products containing gluten. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must be shown on the label of pre-packed products.