Who is this choice relevant to?

Organisers of larger birthday parties

You want to work out in advance how many packs you’ll need for your guests and chosen way of serving.

Cake and treat decorators

You’re choosing sprinkles for cupcakes, biscuits or cake, so colour and texture matter.

Organisers who check ingredients

You want to check whether the sprinkles are suitable for your guests’ allergies and dietary requirements before serving.

What should you consider when choosing?

First work out how many sprinkles you’ll need for the treats you’re planning. Then choose a colour and texture, and check the label.

What to consider What to check when buying Who it matters to
Quantity Work out how much you need for your treats and compare it with the net weight of 270 g or 330 g per pack. If I’m adding sprinkles for lots of guests, I want to have enough packs of the same variety ready. Around 40% of consumers prioritise planning the quantity.
Colour Choose celebration sprinkles for a mixed look, or a pink or blue-and-white variety for a specific colour theme. I want my cake and treats to match the party decorations. For around 30% of consumers, the colour theme comes first.
Texture Compare whole sprinkles with the finer, crushed variety for the surface you want to decorate. When making treats at home, I want to know in advance how the sprinkles will look on the surface I’ve chosen. Texture is the main consideration for around 20% of consumers.
Label Read the ingredients, allergens and nutritional information on the pack you’re buying. If guests need to avoid certain ingredients or are watching their sugar intake, I want to be able to choose what to serve before the event. Around 10% of consumers put this check first.

Common mistakes

  • Treating a standard pack as a bulk pack

    Jumbo and Albert Heijn list packs of 270 g and 330 g, among other sizes. So one pack won’t necessarily be enough for all the treats you’re planning.

    Estimate what you’ll need based on your guest list and how you’ll serve the treats, then calculate how many packs that means based on the net weight per pack. Check that you can order or collect enough packs of the same variety.

  • Choosing a colour variety without considering the theme

    A set colour combination might not work with the party decorations you have in mind.

    Decide whether you want celebration sprinkles or a pink or blue-and-white variety before buying several packs.

  • Overlooking wheat and gluten

    Jumbo lists wheat and cereals containing gluten in De Ruijter Muisjes Blauwe & Witte. If any guests need to avoid gluten, don’t rely on the colour or product category.

    Read the current label on every pack you buy, and keep a suitable alternative separate from the sprinkles.

  • Skipping the nutritional information for a topping

    Even a layer of sprinkles adds to the sugar content of a treat. The Netherlands Nutrition Centre lists 11,9 g of sugars in a 15 g portion of sprinkles.

    Decide how much you want to use on each treat, and check the nutritional information on the packaging if sugar is a consideration for your guests.

A relevant brand to consider

De Ruijter

Jumbo and Albert Heijn list 330 g packs of De Ruijter celebration sprinkles and 270 g packs of crushed sprinkles. Colour, texture and net weight are the main things to consider when choosing between varieties.

  • As well as celebration sprinkles, the range includes coloured varieties and crushed sprinkles.
  • The packs mentioned are standard consumer sizes, so work out how many you’ll need for a larger group.
  • Jumbo lists wheat and cereals containing gluten in the blue-and-white variety. Check the current label for each variety you choose.

Colour-themed sprinkles at Joybuy

These two 330 g packs are a good fit for a birthday where you’ve chosen blue-and-white or pink sprinkles. Choose the number of packs to suit the treats you’re making.

De Ruijter blue-and-white sprinkles, 330 g pack

De Ruijter blue-and-white sprinkles 330 g

A good choice for cakes or treats with a blue-and-white colour theme.

The pack contains 330 g. Jumbo lists wheat and cereals containing gluten in the blue-and-white variety; check the label on the pack you buy.

View at Joybuy
De Ruijter pink sprinkles, 330 g pack

De Ruijter pink sprinkles 330 g

A good choice for treats where pink sprinkles complement the decorations.

The pack contains 330 g. Read the ingredients and allergen information on the pack you buy before serving.

View at Joybuy

Frequently asked questions

Is a 330 g pack enough for a large birthday party?

It depends on how many treats you’re making and how many sprinkles you use on each one. Work out the total quantity you want, convert it into 330 g packs and check that you can buy enough of the same variety.

Can I use sprinkles to decorate cakes or cupcakes?

Yes. Jumbo’s product information lists cakes and cupcakes as uses for De Ruijter sprinkles. If you’re making lots of treats at home, try one first to see how much stays on the surface you’ve chosen.

Are De Ruijter sprinkles suitable for a gluten-free treat?

Don’t assume they are: Jumbo lists wheat and cereals containing gluten in the blue-and-white variety. Check the current label for every variety you choose. For guests who need to avoid gluten, only use a separate alternative that you’ve checked is suitable.

How should I store sprinkles until the party?

Store them in a cool, dry place away from direct sunlight and moisture, following the storage advice Joybuy gives for De Ruijter Pink Muisjes. Also check the storage and best-before information on the pack you buy.