Who are rolls a good choice for?

Festive hosts

You want to serve a roll with the aniseed sprinkles instead of a rusk. A white, rustic or sourdough roll could work well; check how to prepare the one you choose.

Bread buyers looking for fibre

You want to consider the grain content, even for a celebratory roll. Compare the ingredients list and fibre per 100 g, as the word ‘multigrain’ doesn’t tell you how much wholemeal flour it contains.

Planning for a group

You want to buy rolls in advance and bake them shortly before serving. The number of rolls in a pack, the preparation instructions and the storage information will help you work out how many packs you need.

What should you look for when choosing?

First decide whether you want to replace rusks with rolls. Then choose rolls that suit your serving plans, grain preferences and preparation needs.

What to consider What to check when buying Who it matters to
Base and presentation Decide whether you want to serve rusks or a roll; if you choose rolls, compare their shape and whether they’re described as white, rustic or sourdough. I want to serve the aniseed sprinkles on a roll and care more about presentation than the type of grain. This serving choice comes first for around 36% of consumers.
Grain content and fibre Check which grains and how much wholemeal flour have been used; compare the fibre per 100 g in the nutritional information. If I choose a roll, I mainly want to know what grains it contains rather than relying on the word ‘multigrain’. This grain choice comes first for around 21% of consumers.
Baking and planning Check the preparation method, temperature and cooking time on the pack, as well as how many rolls you can bake at once. I want to prepare rolls for a group and bake them shortly before serving. Around 29% of consumers give this planning the highest priority.
Pack size and leftovers Compare the number of rolls with the number of people you’re serving and check how to store any unused rolls. I don’t want to be left with unusable leftovers after a one-off celebration. This matters most to around 14% of consumers.

Common mistakes

  • Assuming ‘premium’, ‘rustic’ or ‘sourdough’ guarantees quality

    These words distinguish different types of roll, but they don’t tell you how much wholemeal flour or fibre they contain, or which allergens are present.

    Use the product name as a starting point, then check the ingredients, nutritional information, allergens and preparation instructions.

  • Assuming multigrain means wholemeal

    A multigrain roll may contain different grains without being made entirely from wholemeal flour. This matters if the grain content is your main selection criterion.

    Check the ingredients list, any stated wholemeal flour content and the fibre per 100 g.

  • Buying more bake-at-home rolls than you need

    After a one-off celebration, you could be left with rolls you won’t use in time.

    Choose a quantity that suits your guests and follow the pack’s storage instructions for any leftovers.

    Leftovers take up storage space, and their quality may deteriorate if they’re kept frozen for too long.

  • Trying to identify allergens or iodised salt from the product name

    The grains used, allergen information and type of salt can vary from one roll to another. A name that includes ‘spelt’ or ‘sourdough’ won’t give you the full picture.

    Check the current packaging before buying and serving, especially if a guest needs to avoid certain ingredients due to an allergy or other dietary restriction.

Brands to consider

Albert Heijn

Albert Heijn lists products including AH Liefde & Passie Biologisch desem pistolet meerzaden and a wholemeal sourdough roll.

  • A useful starting point if you want to compare sourdough and wholemeal options.
  • The organic multiseed sourdough roll is listed as available in store only; check the product information there.

Jumbo

Jumbo’s range of rolls includes white, multiseed, organic spelt and sourdough options.

  • You can compare different types of bread within one range.
  • Check the ingredients, fibre, allergens and preparation method for each product; a range listing is not a quality comparison.

PLUS

PLUS lists Korenlanders multigrain and spelt sourdough rolls, both in 300 g packs.

  • The product information helps you compare ingredients and preparation instructions. According to PLUS, the multigrain product contains 34% wholemeal wheat flour.
  • Use the current packaging to check the ingredients and allergens in the roll you’re serving.

Dirk

Dirk lists rustic multigrain rolls from its 1 de Beste own-label range, in a pack of four.

  • The number of rolls in the pack makes planning for a group easier.
  • Don’t assume ‘rustic’ or the own-label name tells you anything about nutritional content; check the packaging for details.

ALDI

ALDI lists individual white rolls among its ready-baked bread selection.

  • Buying rolls individually can help if you need to serve an exact number.
  • Check the product information in store for ingredients and allergens.

Lidl

Lidl lists 700 g packs of white rolls to bake at home.

  • An option if you want to buy rolls in advance and bake them at home.
  • The product is listed as available in store only; check the packaging and preparation method there.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Should I choose a roll instead of a rusk to serve with aniseed sprinkles?

No, choose a roll only if you specifically want to serve an alternative to a rusk. If you want the traditional combination of Dutch rusks and aniseed sprinkles, use rusks as your base.

Is a multigrain roll the same as a wholemeal roll?

No, ‘multigrain’ doesn’t tell you how much wholemeal flour a roll contains. Check the ingredients list and compare the fibre per 100 g; PLUS states that its Korenlanders multigrain sourdough rolls contain 34% wholemeal wheat flour.

Can I cook bake-at-home rolls in an air fryer?

Yes, if the packaging gives air fryer instructions. PLUS says to cook its spelt sourdough rolls for 4 minutes at 200 °C; for other rolls, follow the instructions on the specific pack.

How should I store any leftover bake-at-home rolls?

For an unopened pack, follow the storage instructions on the label. For opened bake-at-home rolls, the Netherlands Nutrition Centre’s Storage Guide recommends 2–4 days in the fridge and 1–3 months in the freezer; their quality may deteriorate if they’re kept frozen for longer.

What should I check if a guest needs to avoid certain ingredients?

Check the current ingredients and allergen information for the rolls you plan to serve. Grains, seeds and any stated traces can vary by product; a spelt roll isn’t automatically gluten-free.