Which option is right for you?

Host looking to serve aniseed sprinkles

Wants to serve rusks with the distinctive aniseed flavour of aniseed sprinkles alongside coffee. Albert Heijn describes De Ruijter Blauwe en witte muisjes as sugar-coated aniseed seeds, so they’re not the right choice if you’re looking for chocolate.

Shopper looking for Fairtrade chocolate

Wants a topping with an explicit Fairtrade label on the chocolate variety they choose. Albert Heijn lists this label for Fairtrade Original Hagelslag puur; if you’re also expecting the aniseed flavour of traditional sprinkles, this is a different product.

What should you look for when choosing?

Traditional aniseed sprinkles

Choose these if: rusks with an aniseed flavour are the centrepiece of your celebratory coffee spread.

Bear in mind: according to Albert Heijn, De Ruijter Blauwe en witte muisjes are sugar-coated aniseed seeds, so they won’t meet your needs if you’re looking for Fairtrade chocolate.

Fairtrade Original Hagelslag puur

Choose this if: the Fairtrade label on a chocolate product matters more to you than the tradition of aniseed sprinkles.

Bear in mind: these are chocolate sprinkles, without the aniseed flavour or appearance of traditional sprinkles.

What to consider What to check when buying Who it matters to
Fairtrade chocolate Check the Fairtrade label and the type of certification on the packaging of the exact chocolate variety. Fairtrade Nederland says certification may vary for products with multiple ingredients. If I want Fairtrade chocolate for my guests, I check the product I’ve chosen rather than relying on a general sustainability claim from the retailer. For around 46% of consumers, choosing Fairtrade at product level is the priority.
Aniseed flavour and tradition Read the product description and ingredients if you’re specifically looking for aniseed sprinkles to put on rusks. Albert Heijn describes De Ruijter Blauwe en witte muisjes as sugar-coated aniseed seeds. For a celebratory rusk with coffee, I don’t want to replace the familiar aniseed flavour with chocolate. That flavour and tradition are the main reason for choosing them for around 27% of consumers.
Serving and allergens Check the latest allergen information on both packs before serving. Albert Heijn lists wheat for the aniseed sprinkles mentioned and warns that Fairtrade Original Hagelslag puur may contain milk. If my guests have different needs, I want to know what I can offer them and have the packaging to hand. Around 27% of consumers prioritise serving food clearly and with allergens in mind.

Common mistakes

  • Assuming aniseed sprinkles and chocolate sprinkles are the same product

    According to Albert Heijn, De Ruijter Blauwe en witte muisjes are sugar-coated aniseed seeds. Fairtrade Original Hagelslag puur is chocolate sprinkles; according to Fairtrade Original, this variety contains at least 32% cocoa solids. One product won’t automatically meet the flavour or certification requirements you might have for the other.

    Decide which matters most for your coffee occasion. If you’d like to offer both flavours, serve aniseed sprinkles and chocolate sprinkles separately.

  • Mistaking a general sustainability claim for product certification

    Albert Heijn says that the cocoa in its own-brand products is Rainforest Alliance or Fairtrade certified. That doesn’t tell you which certification appears on an individual product from another brand.

    Check the Fairtrade label on the current packaging of the exact variety you’re buying.

  • Checking allergens only when it’s time to serve

    Albert Heijn lists wheat for De Ruijter Blauwe en witte muisjes; Fairtrade Original Hagelslag puur may contain milk. This distinction matters if your guests need to avoid these ingredients.

    Check the latest ingredients and allergen information before buying, and keep the packaging to hand when you serve the product.

Brands and retailers to consider

De Ruijter

A good option if you’re looking for traditional aniseed sprinkles to serve on rusks with coffee.

  • Albert Heijn describes the Blauwe en witte muisjes variety as sugar-coated aniseed seeds.
  • This variety isn’t a chocolate product; its ingredients include wheat starch.

Fairtrade Original

A good option if you’re looking for chocolate sprinkles with an explicit Fairtrade label.

  • Albert Heijn labels Hagelslag puur as Fairtrade. Fairtrade Original states that this variety contains at least 32% cocoa solids.
  • Hagelslag puur isn’t an aniseed sprinkle product and may contain milk, according to the product information.

Albert Heijn

A retailer with product information for both De Ruijter aniseed sprinkles and Fairtrade Original Hagelslag puur.

  • The individual product descriptions help you distinguish aniseed sprinkles from Fairtrade chocolate sprinkles.
  • Albert Heijn’s own cocoa policy claim doesn’t replace checking the certification on the product variety you’ve chosen.

Joybuy products related to this topic

Related products will be available soon.

Frequently asked questions

Are aniseed sprinkles Fairtrade chocolate?

Not necessarily: the De Ruijter Blauwe en witte muisjes described by Albert Heijn are sugar-coated aniseed seeds and, according to the listed ingredients, contain no cocoa. If you’re specifically looking for Fairtrade chocolate, check the label on a chocolate product such as Fairtrade Original Hagelslag puur.

What should I check on a Fairtrade label for chocolate?

Check which certification appears on the packaging of the exact variety. Fairtrade Nederland distinguishes between certification types for products with multiple ingredients; a general claim about a brand or retailer doesn’t automatically tell you what applies to the product you’ve chosen.

Which allergens matter for these two products?

Albert Heijn lists wheat for De Ruijter Blauwe en witte muisjes and says that Fairtrade Original Hagelslag puur may contain milk. Check the current packaging for your guests: according to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the label of prepacked foods.

How should I store opened chocolate sprinkles?

Follow the storage instructions on the packaging. Voedingscentrum says opened chocolate sprinkles can be kept in a kitchen cupboard for up to a year, and that a musty smell is a sign they’ve spoiled.