Who is this choice relevant to?

Fans of a pronounced cocoa flavour

You’re looking for a chocolate topping for a relaxed weekend breakfast and may be considering swapping muisjes for sprinkles or flakes.

Traditional muisjes buyers

You want to stick with aniseed muisjes and their familiar presentation, for example on beschuit. A dark chocolate flavour matters less to you.

Brunch and topping enthusiasts

You want a topping you can also use on yoghurt, porridge or bakes, and will choose between sprinkles and flakes based on the shape you prefer.

What should you look for in muisjes and chocolate sprinkles?

First, decide what matters most for your weekend breakfast: the aniseed flavour of muisjes, a pronounced cocoa profile or a topping for a range of breakfast dishes. Then choose the product type and compare the information on the packaging.

What to consider What to check when buying Who it matters to
Cocoa profile Compare the stated minimum cocoa solids content of the products you’re considering. Albert Heijn states at least 52% for De Ruijter Specials Intens Puur; Jumbo states at least 32% for its dark chocolate sprinkles. For my weekend breakfast, I mainly want a pronounced cocoa flavour, even if that means swapping muisjes for chocolate. This cocoa preference would come first for around 42% of consumers.
Traditional muisjes Check whether you want aniseed muisjes or chocolate sprinkles or flakes instead. Albert Heijn and Jumbo’s muisjes categories include standard muisjes varieties. I want to keep sprinkling traditional aniseed muisjes on beschuit for that familiar, celebratory look. Keeping muisjes would be the main priority for around 33% of consumers.
Shape and use Choose between sprinkles and flakes, and check the suggested uses on the packaging. For De Ruijter Royaal Chocoladevlokken Extra Puur, Albert Heijn lists bread, yoghurt and porridge among other options. For a brunch with yoghurt and porridge, I want a topping I can also use on bread. This versatility would matter most to around 25% of consumers.

Common mistakes when choosing

  • Assuming dark chocolate sprinkles are a type of muisjes

    Muisjes have a different flavour and shape from chocolate sprinkles or flakes. Albert Heijn and Jumbo’s muisjes categories show standard varieties, not a dark chocolate version of muisjes; this doesn’t tell you what every possible range might include.

    Decide whether you want to stick with aniseed muisjes. If you’re mainly after cocoa, compare chocolate sprinkles and flakes as alternatives.

  • Assuming all products labelled ‘dark’ have the same cocoa content

    The stated minimum cocoa content varies by product: Jumbo states at least 32% for its dark chocolate sprinkles and 35% for its dark chocolate flakes; Albert Heijn states at least 52% for De Ruijter Specials Intens Puur. These figures describe the cocoa content, not how you’ll experience the flavour.

    Compare the cocoa content on the packs you’re actually choosing between, then decide which type of topping you prefer.

  • Skipping the ingredients and allergen label

    Albert Heijn’s product information for De Ruijter Specials Intens Puur lists milk fat and soya lecithin, and notes that it may contain milk protein and lactose. Ingredients and allergen information can vary between products.

    If you need to avoid certain ingredients, check the current label on your chosen variety before using it.

Brands to compare

De Ruijter

Offers both traditional muisjes and chocolate sprinkles and flakes in the supermarket ranges mentioned.

  • Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52% cocoa solids, giving you a specific figure to compare with other chocolate products.
  • The muisjes in Albert Heijn and Jumbo’s categories aren’t confirmed dark chocolate varieties; to get cocoa, you’ll need to choose a different type of product.

Jumbo

Own-brand dark chocolate sprinkles and dark chocolate flakes offer alternatives to muisjes.

  • Jumbo states that its dark chocolate sprinkles contain at least 32% cocoa solids, while its dark chocolate flakes contain at least 35%.
  • Sprinkles and flakes don’t replace the aniseed flavour or shape of muisjes; check the label on the specific pack.

Venz

Jumbo’s flakes range includes Venz Rimboe kroko vlokken puur/vanille, a dark chocolate and vanilla flavour combination.

  • The combination of dark chocolate and vanilla gives you a different option from flakes labelled as dark chocolate only.
  • Because it includes vanilla, this isn’t the same choice as a product selected solely for its dark cocoa profile.

Chocolate sprinkles for your weekend breakfast at Joybuy

These De Ruijter products are chocolate toppings for anyone who prefers cocoa to aniseed muisjes at the weekend breakfast table. They don’t replace the flavour or shape of traditional muisjes; when choosing, consider the type of topping, pack size and label.

De Ruijter Intense Pure chocolate sprinkles, 200 g pack

De Ruijter Intense Pure chocolate sprinkles, 200 g

A chocolate topping to consider if cocoa matters more to you at breakfast than the aniseed flavour of muisjes.

Pack size: 200 g. If cocoa content and ingredients are important to your choice, compare the information on this pack’s label.

View at Joybuy
De Ruijter Chocolate Chunks, 390 g pack

De Ruijter Chocolate Chunks, 390 g

A chocolate alternative for anyone who doesn’t want aniseed muisjes at the weekend breakfast table and wants to consider the shape of the topping too.

Pack size: 390 g. Check the pack for the product shape, cocoa content and ingredients before comparing it with sprinkles or flakes.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g pack

De Ruijter dark chocolate sprinkles, 390 g

For anyone who prefers the shape of sprinkles and would rather have chocolate than aniseed muisjes at breakfast.

Pack size: 390 g. If a particular cocoa content matters to you, check the percentage and ingredients on the pack.

View at Joybuy

Frequently asked questions

Are dark chocolate muisjes the same as dark chocolate sprinkles?

No. Chocolate sprinkles are a different type of product from aniseed muisjes. Albert Heijn and Jumbo’s muisjes categories show standard varieties, not dark chocolate muisjes; that information about their ranges doesn’t rule out other or temporary products.

Does chocolate topping labelled ‘dark’ always have the same cocoa content?

No. Jumbo states that its dark chocolate sprinkles contain at least 32% cocoa solids and its dark chocolate flakes at least 35%; Albert Heijn states at least 52% for De Ruijter Specials Intens Puur. Always compare the information on the specific pack.

What should I look for if I want to avoid milk or soya?

Check the current ingredients and allergen label on the variety you want to use. Albert Heijn’s product information for De Ruijter Specials Intens Puur lists milk fat and soya lecithin, and notes that it may contain milk protein and lactose; don’t assume the same applies to other products.

How should I store muisjes or chocolate flakes after opening?

Follow the storage instructions on the pack you’ve chosen. For De Ruijter Roze en Witte Muisjes, Jumbo says to store them in a dry place; don’t apply that instruction to other muisjes or chocolate flakes without checking their labels.