Who is this choice for?

Breakfast shoppers who prioritise Fairtrade

You want a recognisable Fairtrade mark on your chocolate spread, and you’re happy to choose chocolate sprinkles rather than crushed aniseed sprinkles.

Fans of crushed aniseed sprinkles

You’re after the taste of aniseed and the familiar format for bread, rusks or yoghurt. Fairtrade chocolate isn’t your main priority.

Families who compare labels

Before serving, you want to know which ingredients and allergens the topping contains, and how the products’ nutritional information compares.

What should you consider when choosing?

Crushed aniseed sprinkles

Choose these: If you specifically want sugared aniseed seeds on your rusks or bread.

The trade-off: Albert Heijn and Jumbo’s product pages don’t list a Fairtrade mark for De Ruijter Gestampte Muisjes; they’re not a chocolate topping either.

Fairtrade chocolate sprinkles

Choose these: If Fairtrade chocolate matters more to you than the aniseed flavour of the sprinkles.

The trade-off: Fairtrade Original Hagelslag Puur is chocolate sprinkles, not crushed aniseed sprinkles.

What to consider What should you check? Who is this most important to?
Fairtrade chocolate Look for the Fairtrade mark on the packaging. If there’s a logo with an arrow, read the explanation about the ingredients too. When chocolate spread is on the table, I want to be able to see whether it actually carries a Fairtrade mark. This is the deciding factor for around 50% of consumers.
Aniseed flavour and product type Compare the product description and ingredients: De Ruijter Gestampte Muisjes are sugared aniseed seeds, not chocolate sprinkles. I want the flavour and texture of crushed aniseed sprinkles on my rusk, even if the chocolate sprinkles carry a Fairtrade mark. This preference comes first for around 33% of consumers.
Allergens and nutritional information Check the current label for allergens and compare sugar content on the same basis, for example per 100 g. When I put breakfast toppings out for others, I want to know what’s in them and which allergens are listed first. Checking the label is the top priority for around 17% of consumers.

Common mistakes

  • Confusing another certification with Fairtrade

    ALDI lists Kiekeboe Hagelslag Puur as containing cocoa with the Rainforest Alliance mark. That isn’t the same as a Fairtrade mark for these chocolate sprinkles.

    If Fairtrade is a condition of your purchase, check the mark and its accompanying text on the packaging of the product you choose.

  • Assuming chocolate sprinkles are the same as aniseed sprinkles

    De Ruijter Gestampte Muisjes are sugared aniseed seeds; Fairtrade Original Hagelslag Puur is chocolate sprinkles. So your choice also changes the flavour and type of topping at breakfast.

    Before you buy, decide whether you want to stick with aniseed flavour or choose chocolate sprinkles with a Fairtrade mark instead.

  • Relying on the website alone when you have allergies

    The ingredients list for De Ruijter Gestampte Muisjes includes wheat starch. Fairtrade Original Hagelslag Puur may contain milk, according to its product information.

    If you have an allergy, always check the allergen information on the current packaging before serving the product.

Brands and retailers compared

De Ruijter

According to the Albert Heijn and Jumbo product pages, De Ruijter Gestampte Muisjes (270 g) are sugared aniseed seeds.

  • A good choice if you’re looking for the aniseed flavour and familiar format of crushed aniseed sprinkles.
  • The product pages checked don’t list a Fairtrade mark for this version; it’s not a chocolate topping.

Fairtrade Original

Albert Heijn lists its Hagelslag Puur (380 g) with a Fairtrade mark. Jumbo describes these chocolate sprinkles as containing at least 32% cocoa solids.

  • Worth considering if you’re looking for chocolate sprinkles with an explicit Fairtrade mark.
  • They’re not crushed aniseed sprinkles; according to the product information, they may contain milk.

Albert Heijn

Albert Heijn has separate product pages for De Ruijter Gestampte Muisjes and Fairtrade Original Hagelslag Puur.

  • The product pages let you compare the descriptions and ingredients of both types of topping side by side.
  • For the latest ingredients and allergen information, check the packaging too.

Jumbo

Jumbo lists both De Ruijter Gestampte Muisjes and Fairtrade Original Chocoladehagelslag Puur on its product pages.

  • You can compare the aniseed option and Fairtrade chocolate option as different types of breakfast topping.
  • A Fairtrade mark on the chocolate sprinkles doesn’t automatically apply to the crushed aniseed sprinkles.

ALDI

ALDI describes a Fairtrade range and lists Kiekeboe Hagelslag Puur as containing cocoa with the Rainforest Alliance mark.

  • The product information shows which certification is listed for the chocolate sprinkles mentioned.
  • A general Fairtrade range or Rainforest Alliance cocoa doesn’t confirm that Kiekeboe Hagelslag Puur is Fairtrade.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is De Ruijter Gestampte Muisjes Fairtrade chocolate?

No. According to Albert Heijn and Jumbo, De Ruijter Gestampte Muisjes are sugared aniseed seeds, not a chocolate product. Their product pages don’t list a Fairtrade mark for this version either. Check the label if the packaging or ingredients change.

How can I identify Fairtrade on a breakfast topping with several ingredients?

Look for the Fairtrade mark and read the explanation on the packaging. Fairtrade says a logo with an arrow points to information about the Fairtrade ingredients and sourcing; in a product with several ingredients, not every ingredient has to be Fairtrade.

Are these two types of topping suitable for someone with a wheat or milk allergy?

Check the current packaging before serving either product: the ingredients list for De Ruijter Gestampte Muisjes includes wheat starch, while Fairtrade Original Hagelslag Puur may contain milk. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly listed on the label.

Is Fairtrade cocoa always kept physically separate from other cocoa?

Not always. Fairtrade explains that keeping cocoa physically separate throughout the supply chain can be difficult, and that mixing is permitted under certain conditions. If the cocoa’s origin and traceability matter to your choice, read the certification information on the packaging.