Who is this choice relevant to?

Christmas market organisers who prioritise Fairtrade chocolate

You’re looking for chocolate sprinkles with a Fairtrade focus and don’t mind if the topping lacks the anise flavour of crushed anise sprinkles.

Fans of traditional anise sprinkles

You want to use crushed anise sprinkles on things such as crispbread, yoghurt or cakes, particularly for their anise flavour and decorative appeal.

Stallholders who need to manage portions and allergens

You serve food at a Christmas market and want to know in advance which ingredients and allergens you need to declare, especially if you open a pack or add the sprinkles to a dish.

What should you consider when choosing?

Crushed anise sprinkles

Choose these if: anise sprinkles matter more to you than chocolate at your Christmas market.

The trade-off: De Ruijter’s ingredients list at Albert Heijn doesn’t mention cocoa; don’t assume the product is Fairtrade-certified without checking the packaging.

Fairtrade Original Hagelslag Puur

Choose this if: you want to serve chocolate sprinkles with a Fairtrade focus.

The trade-off: chocolate sprinkles don’t have the anise flavour of crushed anise sprinkles; check the current label before advertising a certification at your stall.

What to consider What to check Who it matters to
Fairtrade and chocolate Check the ingredients for cocoa and look for the certification on the packaging. If chocolate with a verifiable Fairtrade claim is my priority, I’m happy to accept that chocolate sprinkles aren’t crushed anise sprinkles. For around 45% of consumers, this Fairtrade chocolate choice matters most.
Anise and decoration Check that the product is crushed, sugar-coated anise seeds and suitable for the topping you have in mind. For crispbread or cakes, I specifically want the familiar anise sprinkles, even if that means not choosing chocolate. Around 33% of consumers prioritise this traditional product choice.
Allergens and serving Read the latest allergen information and choose packaging or portion sizes that suit the way you’ll serve it. When serving sprinkles to visitors, I want to be able to clearly explain the allergens and serve practical portions. For around 22% of consumers, serving considerations are the top priority.

Common mistakes

  • Mistaking chocolate sprinkles for crushed anise sprinkles

    De Ruijter Gestampte Muisjes are anise sprinkles; Fairtrade Original Hagelslag Puur is chocolate sprinkles. Preferring one certification doesn’t turn one product into the other.

    First decide which topping you want to serve, then check the ingredients and any certification claims on the packaging.

  • Overlooking wheat or possible milk

    The product information for De Ruijter Gestampte Muisjes lists wheat. Fairtrade Original says that Hagelslag Puur may contain milk.

    Keep a record of the allergen information on the packs you actually buy, and update it if the packaging or recipe changes.

  • Not having allergen information ready for unpackaged food

    According to the Netherlands Food and Consumer Product Safety Authority, information about the 14 specified allergens must be available where unpackaged food is offered.

    Make sure visitors can get accurate information about the allergens present before they buy, and keep the latest product information available at your stall.

Brands and retailers to help you decide

De Ruijter

The 270 g Gestampte Muisjes variety is anise sprinkles for bread, crispbread and cake decoration, among other uses.

  • Albert Heijn lists anise seeds and wheat starch among the ingredients.
  • Check the current label for allergens and any Fairtrade claim; the ingredients list mentioned does not contain cocoa.

Fairtrade Original

Hagelslag Puur is a chocolate alternative for anyone who doesn’t need anise sprinkles.

  • According to Fairtrade Original’s product information, these chocolate sprinkles contain at least 32% cocoa solids.
  • This product isn’t crushed anise sprinkles and may contain milk, according to the product information.

Albert Heijn

The product page for De Ruijter Gestampte Muisjes can help you check the ingredients and nutritional information.

  • The page lists the 270 g pack and its ingredients.
  • Compare the online information with the label on the pack you buy, as product information can change.

Jumbo

The product pages for De Ruijter Gestampte Muisjes and Fairtrade Original Hagelslag Puur show the two product types separately.

  • The descriptions help you distinguish anise sprinkles from chocolate sprinkles.
  • Being listed by the same retailer doesn’t make the products interchangeable; check the ingredients and allergens on each pack.

Joybuy products for this topic

Related products coming soon.

Frequently asked questions

Is De Ruijter Gestampte Muisjes Fairtrade chocolate?

No. Albert Heijn and Jumbo describe these crushed sprinkles as anise sprinkles, and the ingredients list at Albert Heijn doesn’t mention cocoa. To check for a Fairtrade claim, don’t rely on the product name; check the label on the pack you buy.

Which allergens matter with crushed anise sprinkles?

According to the product information, De Ruijter Gestampte Muisjes contain wheat. Check the current label and, if selling unpackaged food, provide information about the allergens present; the Netherlands Food and Consumer Product Safety Authority requires this information to be available at the point of sale.

How should I store these sprinkles for the Christmas market?

The product information for De Ruijter Gestampte Muisjes and Fairtrade Original Hagelslag Puur recommends storing them in a dry place; for the chocolate sprinkles, it also recommends a cool place. Follow the storage instructions on the pack you buy.

What should I bear in mind when serving from an opened pack?

According to the Netherlands Food and Consumer Product Safety Authority, information about the allergens present must be available wherever you serve unpackaged food. Ask the event organiser or local council which additional rules apply to your stall and event.