Shoppers avoiding a specific allergen
You’re looking for white bread whose current ingredients, allergen information and relevant warnings match what you need to avoid. The name of the bread or its low price won’t tell you that on its own.
If you have a food allergy, first check the current ingredients and allergen information for the exact white bread you want to buy, including any relevant ‘may contain’ warnings. Only then compare suitable breads by price per kilo or per usable portion; the loaf size and whether you can freeze the bread also affect how much you’ll actually use.
You’re looking for white bread whose current ingredients, allergen information and relevant warnings match what you need to avoid. The name of the bread or its low price won’t tell you that on its own.
You want to compare everyday white bread without looking only at the price per loaf. If someone in your household has an allergy, first decide which breads are suitable, then compare their weight and usable portions.
You’re considering buying a whole loaf to last several days and want to avoid leaving some of it unused. Check the storage instructions for the bread you choose; Albert Heijn and PLUS also provide freezing advice for the whole white loaves mentioned here.
First decide which allergens and warnings matter to you. Then compare only breads that meet your requirements for quantity and convenience.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Allergens | For the exact bread, read the ingredients, listed allergens and any relevant ‘may contain’ warnings. If you’re buying unpackaged bread, ask for the allergen information before you buy. | If I need to avoid an allergen, I don’t want to rely on the name ‘white bread’. That’s why allergen information comes first for around 50% of shoppers. |
| Value for money | Compare suitable breads of the same type by price per kilo or usable portion, taking weight and any leftovers into account. | I want bread that meets my allergy requirements and that I’ll use in full. Around 30% of shoppers give this budget consideration top priority. |
| Size and storage | Check whether a half or whole loaf suits how much you use, and follow the storage and freezing advice for the product you choose. | If I won’t get through a whole loaf quickly, I want a suitable size or the option to store it. For around 20% of shoppers, this convenience matters most. |
Regular white bread can vary from one product to another in the allergens it contains and warnings about possible traces. A low price per loaf doesn’t tell you whether it’s suitable if you have a food allergy.
Check the current packaging of the exact bread before comparing the prices of suitable products.
According to PLUS product information, PLUS Wit glutenvrij contains soya and may contain oats, egg, milk and nuts, among other allergens.
As well as checking the ‘gluten-free’ label, check all allergens and warnings that are relevant to you.
These breads may differ in weight, number of portions and product type. As a result, the price per loaf doesn’t tell you how much suitable bread you’ll actually use.
Compare products that meet your allergy requirements by equal weight or usable portions, and take the storage advice into account.
NBC / brood.net describes the use of iodine-containing baker’s salt as an agreement under a voluntary covenant, not a general legal requirement.
If the type of salt used matters to your dietary choices, check the ingredients list of the bread you’re buying.
Albert Heijn provides online product information for AH Wit heel, a whole white wheat loaf.
Jumbo provides online information about products including Casino Wit Brood Half.
PLUS provides product information for both Boeren wit heel and Wit glutenvrij.
ALDI lists a whole white loaf in its range.
Lidl lists an 800 g white loaf for in-store purchase.
Dirk lists products including Bakker van der Akker Boeren tijger wit heel.
Don’t assume it is: the regular white breads mentioned from Albert Heijn, Jumbo and PLUS list wheat or gluten-containing grains. Check the current information for the exact bread; a ‘gluten-free’ label also says nothing about whether other allergens are absent.
Ask the shop before you buy. The Netherlands Food and Consumer Product Safety Authority says that sellers must also make information about relevant allergens available for unpackaged foods.
Don’t treat the warning as confirmation that the allergen is absent. Check whether it’s relevant to your situation and ask for information about the exact product if you’re unsure; Jumbo, for example, says that cross-contamination cannot be ruled out for certain products packaged in store.
No, it isn’t a general legal requirement. According to NBC / brood.net, the use of iodine-containing baker’s salt is based on a covenant; check the ingredients list if the type of salt used matters to your choice.